Getting real sales results in 2025 requires a lot of work. High data accuracy, taking care of GDPR, sales agents that are approachable and knowledgeable, the right sales software to boost pipeline… It seems like an endless list. But at the very top of that list is data.
With the wrong data, you can’t reach the right leads and drive real revenue. Apollo is one of those sales engagement tools that promise more accurate email data compared to every other tool in the market, helping sales professionals close more deals with less work.
But will Apollo really help your sales and marketing efforts? Today, we look at some reasons why Apollo may not be the best sales tool, and consider some worthy Apollo.io alternatives.
TL;DR: The best Apollo.io alternatives and who should use them:
- Woodpecker: Best for running high-deliverability, personalized cold email campaigns.
- Emelia: Best for small teams wanting combined email and LinkedIn outreach.
- Seamless.ai: Best for large-scale lead databases with real-time intent signals.
- Leadsforge: Best for quick contact list building and simple enrichment.
- Saleshandy: Best for affordable cold email automation with deliverability tools.
- Lusha: Best for verified contact data and CRM enrichment.
- RocketReach: Best for teams that need accurate, manual contact lookups.
- Klenty: Best for managing multi-channel cadences across email, calls, and LinkedIn.
- Cognism: Best for enterprise teams needing global data and enrichment depth.
- ZoomInfo: Best for large organizations requiring scale and advanced buyer intent data.
- Clearbit: Best for enriching existing CRM data and identifying engaged accounts.
- Persana: Best for automated lead research and AI-powered enrichment.
- Lead411: Best for verified leads with intent and growth triggers.
- Uplead: Best for real-time verified data and precise prospect targeting.
- Snov.io: Best for startups needing combined lead sourcing and outreach automation.
Why look for Apollo.io alternatives in the first place?
Apollo brings a lot to the table, but the competition is fierce, and Apollo users have some complaints that deserve your attention.
First off, there is a lack of accurate contact details. Depending on the industry and where your leads are, the data you get may not be 100% accurate. One of Apollo’s key features is its vast database of emails and phone verified mobile numbers. But, it’s not the best, as many users have noted:
“The data accuracy can sometimes vary depending on the industry or geographic region. There are instances where email or phone numbers need to be manually verified. It’s not a major drawback, but it does require periodic double-checking.” – Source
Then there is the issue of customer support. If you run into a problem or can’t figure out some of the more advanced features, you’ll be stuck in a loop talking to an AI bot:
“You have no customer support. It’s all bot-based that runs you in circles. When I had a question, it gave me the wrong information. When I asked for more information, it then told me to reach out to support via email which isn’t published anywhere. It’s a horrible model for a SaaS.” – Source
There are also many complaints about the ease of use at the very beginning. The learning curve is steep and if you’ve never used a similar platform before, it can be a while before you feel comfortable with Apollo.
“The platform is a bit dense, tough to figure out how to derive all the value possible. Sometimes it struggles to get leads for smaller-sized businesses” – Source
The best Apollo.io alternatives for marketing and sales professionals in 2025
Whether you need reliable contact data, website visitor tracking, or advanced search capabilities, there are plenty of options in the market that give Apollo a run for their money. These tools will help you with lead generation, targeted outreach campaigns, and locking down more revenue.
Woodpecker
Woodpecker is a cold email and outbound outreach platform for B2B sales teams and agencies that need advanced automation, high deliverability, and personalized sequences.
Top features
- Email warm-up & domain health tools: Helps improve sender reputation by gradually ramping up sending and verifying mail domain settings.
- Multi-step campaigns with conditional logic: Build sequences of up to 16 steps (emails, LinkedIn, calls, tasks) with conditional branches based on prospect actions.
- A/B testing: Test up to 5 variations of emails to determine which subject lines or copy perform best.
- Inbox rotation and multi-account support: Connect multiple email accounts, rotate sending across them to protect deliverability and scale out outreach.
- Reply auto-detection and campaign pause: Automatically stops follow-ups when a reply or out-of-office is detected, preserving list hygiene.
- Advanced deliverability controls: Includes randomized sending intervals, spam-word checks, daily send-limit monitoring, and deliverability dashboards.
- Rich personalization via snippets and dynamic fields: Insert custom fields, rich data logic and condition-based content in messages.
- Strong integrations and API access: Two-way sync with CRMs (HubSpot, Pipedrive), Zapier, Google Sheets and native API/webhooks for advanced workflow automation.
- Large-scale export/agency panel features: Agency dashboards, multiple clients, billing centralisation and bulk upload features for high-volume use.
- Usage-based pricing and unlimited team members/email accounts: Allows unlimited users and mailboxes while pricing is based on contacted prospects or credits rather than only seats.
How it’s better than Apollo.io
If your primary need is building, executing and optimizing cold email campaigns with high deliverability and personalized sequences, Woodpecker offers more advanced control out of the box. While Apollo covers prospecting and outbound broadly, Woodpecker hones in on the outreach itself.
That makes it a better fit for teams that already have lead lists or data and want to run high-quality campaigns rather than full-stack prospecting and sequences.
Pricing starts at $24 per month for the basic plan, but you can try it for free today.
Emelia
Emelia is an all-in-one outreach platform for managing cold email, LinkedIn sequences, email warm-up, and prospect data in one tool.
Top features
- Cold email campaigns and sequence builder with personalization, A/B testing and multi-sender support.
- LinkedIn outreach automation including profile visits, connection requests and message sequences.
- Email warm-up and verifier built-in to improve deliverability and reduce bounce rates.
- Email finder and scraping tools to build custom databases via LinkedIn Sales Navigator and other sources.
- Team and mailbox support enabling multiple mailboxes, unlimited contacts, CRM integrations and API access.
How it’s better than Apollo
Emelia combines data sourcing and campaign outreach in one platform at a lower entry cost. For smaller teams or agencies looking for an integrated stack rather than separate tools for list building and emailing, it offers a simpler and more affordable option than Apollo.
Pricing starts at $37 per month.
Seamless.ai
Seamless AI is a real-time B2B lead database that provides verified emails and phone numbers, buyer intent signals, and enrichment for sales teams.
Top features
- Real-time lead search engine enabling discovery of contacts and companies across global sources.
- Buyer intent and job-change signals to prioritize prospects showing keenness to engage.
- Verified contact data with direct dials and emails for higher outreach quality.
- Integrations and export tools that connect with CRMs and workflow platforms.
- Credit-based usage model including daily or monthly refresh for higher tiers.
How it’s better than Apollo
Seamless AI emphasizes the depth and volume of contact data, especially for teams that need large-scale lists and intent signals. For those who prioritize database size and signal variety more than full outreach automation, it can outperform Apollo.
Pricing is not publicly available.
Leadsforge
Leadsforge centers on building contact lists from multiple sources and packaging them for outbound use. It is best for users who want lean list building and enrichment without a bundled sequencer.
Top features
- Contact search and enrichment, find emails and phones from aggregated data sources.
- Bulk list building, upload domains or names, and export ready-to-use lists.
- Quality controls, verification and basic validation to limit bounces.
- Team usage, share lookups and exports across a small group.
- Simple usage-based model, pay for lookups and exports as you go.
How it’s better than Apollo
Leadsforge is narrower in scope, so teams that only need clean contact data can avoid paying for engagement features they already have elsewhere.
Pricing starts at $49 for 2,000 credits.
Saleshandy
Saleshandy is a cold email and outreach platform for small teams and agencies. It offers multi-account sending, sequencing, and deliverability features without heavy setup.
Top features
- Drip sequences and personalization, build multistep campaigns with conditional steps.
- Unlimited email accounts on plans, rotate senders to protect deliverability.
- Prospect management, import lists, segment, and track engagement.
- Warmup and validation, reduce bounces and improve inbox placement.
- Integrations and API, connect CRMs and automation tools.
How it’s better than Apollo
Saleshandy focuses on outreach first, so sales teams get sending volume, rotation, and sequencing at a lower entry point, which is helpful if you already source data elsewhere.
Pricing starts at $25 per month.
Lusha
Lusha helps B2B teams find and enrich contact data for prospecting. It focuses on verified emails, direct dials, and easy enrichment that plugs into your CRM.
Top features
- Verified contact data, access work emails, and direct dials with a credit system.
- Prospecting and filters, target by role, company size, location, and tech used.
- CRM and workflow integrations, push clean data into HubSpot, Salesforce, and more.
- Browser extension, reveal contact info while viewing LinkedIn or company sites.
- Data enrichment APIs, fill missing fields in real time.
How it’s better than Apollo
Lusha leans into data quality and enrichment depth, so teams that already have an outreach tool can get cleaner records and more accurate direct dials without paying for a full engagement suite.
Pricing starts at $17.95 per user per month for 3,000 credits annually.
RocketReach
RocketReach is a contact-lookup tool with a large database of email addresses and phone numbers that works well for teams sourcing leads manually as well as in bulk.
Top features
- High-accuracy contact lookup for individuals across millions of profiles.
- Bulk CSV uploads and exports to integrate lists into outreach platforms.
- Email + phone data options so you can choose contact depth.
- Chrome extension and search UI for quick lookups while browsing LinkedIn or company pages.
- Team plans and lookup sharing for coordinated prospecting.
How it’s better than Apollo
RocketReach is narrow but deep: if your focus is building clean contact lists with minimal overhead rather than full sequence/outbound workflows, RocketReach serves as a leaner alternative to Apollo’s broader stack.
Pricing starts at US$27 per user/month for the Essentials plan.
Klenty
Klenty is a sales-engagement platform built for teams that send multi-touch outreach via email, calls, and LinkedIn. It focuses on cadences, task automation and CRM updates so reps can stay focused on conversations rather than sequence logistics.
Top features
- Multi-channel cadences across email, calls, and LinkedIn.
- CRM integration and automatic updates to keep your system in sync.
- Advanced filtering and list management to prioritize high-value prospects.
- Activity tracking and reply detection to adjust follow-ups based on engagement.
- Chrome extension & inbox plugin for manual tasks without leaving your browser.
How it’s better than Apollo
Klenty is more outreach-focused rather than data-first. If you already have a decent data set or prefer to manage your own list sources, Klenty gives you lightweight sequence tools and fewer distractions from big data features.
Pricing starts at $50 per user/month.
Cognism
Cognism is a B2B data-intelligence platform offering contact and company data, still used by sales and marketing teams to fuel pipeline growth. Its strength lies in large data coverage and enrichment for enterprise-scale outbound.
Top features
- Global contact and company database with verified emails, direct dials and firmographic details.
- Trigger events and buying signals, such as hiring or funding, to prioritize in-market accounts.
- Data-enrichment API and integrations so you can clean up and enhance your CRM data.
- Technographic and intent filters to target by tech stack and intent behaviour.
- Multi-user and enterprise permissions for larger teams with complex workflows.
How it’s better than Apollo
Cognism trades outreach simplicity for data depth. If your challenge is finding high-quality, globally distributed leads and enriching records at scale, Cognism delivers a more powerful data foundation than Apollo’s more balanced approach.
Pricing information is not publicly available.
ZoomInfo
ZoomInfo is an enterprise B2B data platform with a very large contact and company database, buyer intent, and extensive workflows for large teams. It is geared toward organizations that need scale, credits, and advanced data add-ons.
Top features
- Large global database with org charts, direct dials, and bulk exports.
- Buyer intent and technographics to surface in market accounts.
- Enrichment and workflows that connect to major CRMs and marketing tools.
- Add-ons and seats for complex teams that need role-based access and high volumes.
How it’s better than Apollo
ZoomInfo is better for bigger teams with heavy volume needs and a preference for enterprise contracts and add-ons. It is overkill for many SMBs, but can be the intent data backbone for scaled outbound programs.
Pricing is not publicly available.
Persana
Persana is an AI sales intelligence platform for teams that want automated lead research, enrichment, and outreach in one place. It focuses on credit-based enrichment, multiple data sources, and agent-style automations for prospecting.
Top features
- Autopilot and research agents that discover leads, enrich records, and trigger outreach.
- Verified email and phone enrichment across 100+ data providers with waterfall logic.
- Account signals like funding, hiring, and news to prioritize targets.
- Integrations with CRMs and sequencers, including HubSpot, Salesforce, Salesloft, and Outreach.
How it’s better than Apollo
Persana leans into automation and enrichment breadth, so teams get more hands-off research and signals before they build sequences. It can reduce list cleaning and prep time when you want agents to handle prospect discovery and enrichment.
Pricing: starts at $85 per month.
Lead411
Lead411 is a B2B sales intelligence platform built for sales and marketing teams that need accurate contact data and intent insights. It helps users find verified leads, connect through direct dials or emails, and spot buying signals like company growth or funding events.
Top features
- Verified contact data with triple verification for both emails and phone numbers.
- Intent and growth triggers that reveal when companies are hiring, expanding, or recently funded.
- Advanced filtering options to narrow down leads by industry, location, tech stack, and revenue.
- CRM integrations with HubSpot, Salesforce, Zoho, and Pipedrive.
- Chrome extension that lets you find verified contact details directly from LinkedIn or company sites.
How it’s better than Apollo
Lead411 focuses more on data accuracy than volume. Its verified contact process and intent-based triggers reduce wasted outreach and help sales reps focus on warm, active prospects instead of broad contact lists.
Pricing: starts at $49 per user per month.
Uplead
Uplead is a B2B data provider that helps sales teams find verified contact information and company details. It’s known for its focus on real-time email verification and accurate business data across global markets.
Top features
- Real-time email verification prevents bounces by checking addresses before export.
- Advanced search filters include over 50 data points like job title, location, revenue, and tech used.
- Technographic data shows what tools or software a company uses.
- CRM integrations with Salesforce, HubSpot, Pipedrive, and Zoho.
- Chrome extension for quick prospecting directly from LinkedIn or company websites.
How it’s better than Apollo
Uplead’s main strength is accuracy. Every email is verified in real time, meaning fewer bounced messages and wasted credits. It’s a more data-focused alternative for teams who care about quality over quantity.
Pricing: Starts at $99 per month for 170 credits.
Snovio
Snov.io is an all-in-one sales automation and lead generation platform that combines email finding, outreach, and tracking. It’s ideal for smaller teams that want to manage the full cold outreach process in one place.
Top features
- Email finder to discover verified business emails from domains or LinkedIn profiles.
- Drip campaign builder for creating and automating personalized cold email sequences.
- Email verifier to reduce bounce rates and protect sender reputation.
- CRM module for tracking leads, deals, and communication.
- API and integrations with HubSpot, Pipedrive, and Zapier.
How it’s better than Apollo
Snov.io is more affordable and easier to use for startups or small teams. It combines lead sourcing and email automation under one roof, while Apollo splits these into separate modules and higher-tier plans.
Pricing starts at $29.25 per month.
Get the best Apollo.io alternative for marketing and sales teams in 2025
Apollo has a lot going for it, but the lack of data accuracy, the ease of use, and issues with integrations, among other things, are enough to have you looking at Apollo.io alternatives. Despite the free plan, the pricing is not the cheapest in the industry, either. So why settle?
Instead, try Woodpecker, the best Apollo alternative for email outreach. From warmup to verification and email sequences, we have everything you need to turn email into a revenue-generatin channel.
Try Woodpecker for free today.