Cold Email templates gallery

Find inspiration and build your own cold email template collection

The Before-After Bridge format

The "Before-After-Bridge" (BAB) email format is a technique often used in cold emails to grab the recipient's attention, highlight a problem or pain point, present a solution, and encourage engagement or action. It's an effective way to structure your cold email to resonate with the recipient's needs and demonstrate how your product or service can make a positive difference. Before: Start by describing the recipient's current situation or the problem they are facing. This helps establish empathy and shows that you understand their pain point. Be specific and use language that resonates with their experiences. After: Transition to the "After" part, where you paint a vivid picture of what life could be like if the problem were solved or the situation were improved. Highlight the benefits and positive outcomes that the recipient could enjoy as a result. Bridge: The "Bridge" is where you introduce your product, service, or solution as the means to bridge the gap between the "Before" and "After" states. Explain how your offering can help the recipient achieve the desired improvements or solve their problem.
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Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.