We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.
9 mins readIn the renaissance of cold emailing, some companies made outbound lead generation the core of their business. We call them lead generation agencies, as they offer the service of generating B2B leads for the sales teams of their client companies. The agencies send numerous emails and follow-ups on behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That's why we've implemented a separate set of features dedicated to lead generation agencies in Woodpecker.co. Here's how you can handle all your clients' campaigns within Woodpecker's agency panel.
6 mins readIn the second part of our Prospect List Building Tools series, we’re presenting the interview with Gerard Compte from FindThatLead – a plugin for building prospects lists using LinkedIn and Twitter. We’re currently testing the plugin and we’re sharing our experience below.
13 mins readStill looking for an optimal solution for building your list of prospects? This is the first part of the series including a review of tools and platforms that help in collecting prospects for your B2B cold email outreach. Read on to learn what you’ll be able to learn in the series and check out the first tool: SellHack.
10 mins readLast week I described the new Inbox we added recently, but there's more little big improvements you'll be happy to see. So here's about the improvements we've recently made to Woodpecker, so you could send your emails and follow-ups the way you want, and so Woodpecker could catch all kinds of replies from your prospects.
6 mins readIt's been a while since our last news about a new feature, so here we go: presenting the brand new Inbox at Woodpecker.co. Read on to find out how it works, why we added it, and most importantly, what you gain using it. Plus, we've got some screens and heads up on the upcoming improvements.
4 mins readNormally, I write about cold emails but this week is about something completely different. I’m going to tell you the story of our new landing page – have you seen it already? You lose a lot if you haven’t, believe me. Anyway, I hope this story and the 7 things we learned from it will help you in the process of creating landing pages for your own start-up.
11 mins readObviously, any cold email campaign cannot exist without prospects. So as soon as we're ready to get about crafting our cold emails, we also need to find our prospects' adressees. In step one, we define the profile of our ideal prospect. But in step two, it's time to look for some actual contact data. First and foremost, we need our prospect's email address, name and company. Then, we can find some more information to personalize our emails. In this post, I give you 6 resources that we found helpful when building our prospecting process. Hope you will find them helpful as well.
10 mins readDo you know who your prospects are as people? What do they like? What do they care about? What are the things that they can’t stand? What are their personal and business goals? Here’s how we've found specific answers to all those questions for our business, and why finding those answers is so important for the success of your company.
7 mins read