When we were getting about sending our own cold email campaigns, the first thing we did was setting up a new mailbox for each of our sales persons. Those new email accounts have been created on a separate domain and dedicated exclusively to outbound email campaigns. Why did we do that? And how can you do that quickly and conveniently for your own outreach?
8 mins readThree questions: What's the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee's first name in the salutation is not enough nowadays. Here's how to add a personal touch to a cold email campaign in 3 steps.
6 mins readDo you think all your emails get delivered to your addressee's main inbox? Are you sure they really do? Here's about email deliverability and how much we should care about it sending cold emails. Can we raise it? If so, how to do that? This post is about people, bots, human-like bots, bot-like people and about how all of them decide whether our emails get delivered or not.
18 mins readWriting a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email. Whether you're sending cold email for some time now, or you're just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.
8 mins readIf you're sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don't work at all. And whether your outreach works great, or it hardly works at all, there's always a reason for that. Actually, in most cases, there's a whole collection of reasons for that. Here's a list of 10 factors that you may want to check to discover the cause of your campaign's success or failure, and to improve the effectiveness of your emails in general.
9 mins readHere's what it usually looks like: we read Predictable Revenue by Aaron Ross, we read some articles by people who have succeeded in doing cold email, we download some PDFs from the people who have gained lots of new customers and partners for their businesses thanks to cold emails. We soak up all the theory until one day we think to ourselves: ok, now it's time for practice. Sooo, where do I start... I mean, what do I do literally? This post proposes an answer to this crucial question.
11 mins readSo you've taken your first step – you've set your campaign and now it's up and running. Now you can take step two – control your campaign statistics and improve your emails on the basis of real-time data. Here's how to use Woodpecker stats to the fullest and why the stats are so important for your cold email outreach.
8 mins readNifty cold emails work. Nifty cold emails with follow-up work miracles. But the sending cold emails by hand sucks because it takes way too much time. That’s not a made-up marketing scenario. That’s life. And if you’ve ever been sending your cold emails manually, you know that. We created Woodpecker because we had been sending our cold emails by hand and it was a problem we needed to solve. Now you can use our solution to fix it up for yourself. Here’s how to set up a cold email campaign in Woodpecker to automate outreach in a few simple steps.
11 mins read“I have sent a test campaign from Woodpecker, but it looks like it sends the emails very slowly…,” said Till – one of our beta testers. He sounded disappointed. We were surprised that he saw it as a drawback. We didn’t realize that we see it as an advantage because we know exactly how Woodpecker works. Once we explained to Till how the emails are sent and why so, he found it very interesting and said that it would make a great topic for a blog post. So this one is for you, Till! ;) And for all of you who are not really sure how Woodpecker sends your emails and follow-ups, and why it works this way.
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