Woodpecker Blog

How to Warm Up Prospects Before Sending Them a Cold Email?

I've noticed that I'm more likely to respond to a cold email if I had a chance to see the sender's name or photo somewhere else before. That allows me to suppose that there's a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I've came up with a list of ways to warm up prospects' list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.

15 mins read

How to Build a Quality Prospect Base for Outbound: 5-Step Tutorial

In 2016, I wrote around 20 posts about prospecting tools and tactics. I decided to prepare a little synthesis of the prospecting know-how I've shared with you so far. Here's the outbound prospecting process divided into 5 steps.

6 mins read

Thank you all! See what we wish you for 2017

What a great year 2016 was for us! It was so thanks to our users, readers, partners, and supporters. We can't thank you enough, guys. We hope 2017 will be even better. As Woodpecker team, we wish you... Well, see it for yourselves.

1 mins read

Prospect List Building Tools Review Vol. 7: AeroLeads

Here's another part of Prospect List Building Tools Review. This week we're presenting AeroLeads – a tool that helps you collect prospects' data from LinkedIn, and other platforms like Crunchbase or GitHub, among others. Pushkar Gaikwad – the founder of AeroLeads told me a lot about the tool by answering my 8 questions. I also gave AeroLeads a spin myself and I'm sharing my experience in the second part of this post.

14 mins read

3 Ways to Get a Quality List of Sales Leads

Question: Is there a golden way for getting a quality contact list of sales leads? The answer, sad but true: No, there isn't. But there are at least three good enough ways worth trying. All of them have their pros and cons. Not all of them will match your particular process of generating sales leads. The key is to choose those that work best for you and your company. Here's a short analysis of the three ways to help you decide where to start from.

14 mins read

Prospect List Building Tools Review Vol. 6: LeadIQ

Prospect List Building Tools Review is back. This time, we checked out LeadIQ – a prospecting tool created in San Francisco. I interviewed Cole Fox, their Chief Sales Hacker, and found out how to build extended, up-to-date lists of prospects including more than just names and emails. Meet Cole and discover another smart plugin for outbound prospect list building.

12 mins read

Outbound Sales Metrics Demystified – Which Should You Track & Why?

How do you know if your campaigns work or not? The answer is of course: metrics. What outbound sales metrics should you track? What affects delivery rate and what can you do to boost it? What can you change in your email content and settings to get more opens, more (positive) replies, and more customers? In this article, we investigate the most important sales metrics for outbound campaigns.

14 mins read

Inbound vs Outbound Lead Generation: Which One Works Better?

Inbound vs Outbound – this seems like an endless dispute to me. On the one side, you've got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that's what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?

15 mins read

Account Based Sales Development 101: What Is It? How Does It Work?

If you're doing outbound sales, you've probably heard about the ABSD (Account Based Sales Development) trend lately. Is it new? Is it for everyone? Is it a revolutionary approach that will bring you $$$ as soon as your sales team adopts it? What is it, really? Check out the short introduction to ABSD in simple words.

11 mins read