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Email Deliverability Metrics: How to Monitor Your Deliverability
Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.
Why You Shouldn’t Use Mailchimp for Cold Emails
Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company.
How to Do a Cold Outreach Campaign on LinkedIn? Practical Tips & Message Examples
The pandemic has hit us hard. Cancelled events, no face-to-face meetings, social life completely shut down. No wonder that business people around the globe are turning to the online world more often now in search of places where they can still carry out a business dialog and make it as effective as possible.
Setting an If Before a Campaign: Connect with Two Prospect Groups Within One Campaign
Want to contact CEOs and Marketing VPs with a personalized flow, tailored to each of the groups? Prospects from your and other countries?
B2B Prospect List Hygiene: What Is It And Why Should You Care About It?
Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.
A/B Testing in Cold Email: How to Optimize Our Copy to Get More Replies?
Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how can we test most effectively, what tools can we use for convenient comparison of results?
What’s the Difference Between Cold Emails and Marketing Emails?
At Woodpecker, we often hear people using the two terms "cold emailing" and "email marketing" interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won't bring you many responses. That's why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you're not wasting your time sending marketing emails to your cold prospects.