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LATEST ARTICLES
Features vs. Benefits – How to Present Your Product in a Cold Email?
We’ve been talking with our users about the copy of their emails. It seems like they often struggle to tell the difference between the feature of their product, and the benefit this feature will bring to their potential client. Or rather, they feel like writing about features will automatically make the prospect think about benefits – just like they do when they write about their product. Well, the problem is the prospects, especially in outbound sales, often do not have that special ability to see the benefits while reading about features. That’s why it’s important we talk benefits instead of features when communicating with our potential customers. Here’s how to learn the difference between the features and benefits and how to write about benefits instead of features in your cold email pitch.
Fonts, Pics & Links in Cold Email – Should We Ever Use Them?
Have you ever had an idea to use some special fonts, bold, or underline in your cold email? Have you ever tried including links or pics? Have you been tempted to add attachments to your messages? Here’s about the graphic form of cold emails that work (or don’t work) and the reasons when and why they work (if they do).
What We’ve Figured Out about Optimal Time for Cold Email Delivery: Vol. 2 Different time zones
The issue of different time zones complicates the definition of optimal email delivery time. What is 7 AM to our prospect in California is 4 PM for us in Poland. Many companies like ours have been prospecting overseas by sending cold emails. In such a case, should we aim at the optimal time on our prospects' clock? Or should we consider our own office hours, so that we can react quickly if someone responds to our message?
What’s the Best Time to Send Email Campaign: Vol. 1 Stats
Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That’s what has been proven by many studies. However, a major part of the research considers the best delivery time for email newsletters. Newsletters and cold emails are not the same, so can we apply those newsletter studies to cold emails as well? What is the best time to send email campaign?
Should We Use the ‘Most Effective’ Cold Email Templates?
How many ‘most effective’ cold email templates have you already seen on the web? How many of them do you know by heart? The ‘most effective’ phrase means that it worked great for a person who used it in the first place. It’s a shame many cold email senders take it as the ‘most effective’ template ever that works always and for everyone. How to use the ‘most effective’ email templates in our cold email outreach? Should we use them at all?
How to Make My Cold Emails Personal? Vol. 3: Tools We Use
Ok, so we’ve done some research on our prospects and we’ve prepared our tailor-made copy. How do we combine the two, so we don’t have to copy & paste each piece of information one by one from our contact base to each message when it comes to sending our cold emails? Here are two tools that can help you carry out highly personalized outreach at scale.
How to Make My Cold Emails Personal? Vol.2: Copy
Right, so we did some research on our prospects. Time to write mind-blowing, personal copy of our emails. That's where things get tough... But if you really did your homework right, it won't be as hard as you think. Here’s how to use the outcome of your research and skillfully incorporate it in your emails to impress your prospects and make them hit ‘Reply’.
How to Make My Cold Emails Personal? Vol.1: Research on My Prospects
In the previous article I described two reasons why people hate cold emails. Then, I converted them into two rules we should follow if we want to make our messages personal. That was a lot of theory and analysis, but what about practice? Well, here’s how I find out who my prospects really are to make my outreach personal and relevant.