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LATEST ARTICLES

How to Write an Email Nurture Sequence: 2025 Guide for Marketers - cover photo

How to Write an Email Nurture Sequence: A Guide for Marketers

But how do you create an entire email nurture sequence if you're entirely new to email marketing and just one email is enough of a struggle? Today, we will show you everything you want to know about the lead nurturing process and how email fits in.

How to Build Backlinks with Cold Email: A Practical Guide (2025) - cover photo

How to Build Backlinks with Cold Email: A Practical Guide (2025)

Backlinks are still one of the most powerful SEO ranking factors. But let's be honest – getting quality backlinks without paying for them is like convincing a cat to take a bath. It's frustrating, chaotic, and requires lots of previous experience.

Cold Email Drip Campaign: All the Whys and Whats - cover photo

Cold Email Drip Campaign: All the Whys and Whats

Why do most email campaigns fizzle out? One-and-done emails don’t cut it anymore—they’re like throwing a dart blindfolded.

How to Overcome Common Outreach Challenges in 2025

How to Overcome Common Outreach Challenges in 2025

If you look at it, outreach is both an art and a science. Yet, for many busy marketers, challenges like low response rates, poorly targeted lists, or inconsistent follow-up can slow progress and drain resources.

Battlecard: Personalization vs. Automation – Finding the Sweet Spot in Cold Emailing

Battlecard: Personalization vs. Automation – Finding the Sweet Spot in Cold Emailing

In cold emailing, every message is a chance to spark interest, build a relationship, and convert a prospect into a customer. Marketers often face a strategic dilemma: should they invest the time to craft hyper-personalized emails or lean on the efficiency of automation to reach a larger audience?

How to Personalize Outreach at Scale? - cover photo

How to Personalize Outreach at Scale?

Personalizing your outreach doesn’t mean you have to write every email by hand. In today’s digital age, reaching out to hundreds or thousands of prospects is a must—but it’s possible to do so without sounding robotic.

Sales metrics - cover photo

24 Sales Metrics to Take Into Consideration in 2025

Sales metrics. Again, it’s about the numbers. Just when you think you already know everything about sales metrics, that's when we come along, with new information.

sales sequence - cover photo

How to Build a Killer Sales Sequence in B2B

An automated, multi-channel sales cadence is key to consistent lead generation. When you combine emails, LinkedIn outreach, and other touchpoints into an optimized sequence, you can quickly nurture prospects from initial contact to closed deals.