Learn how to send effective cold emails
with Woodpecker Academy
Free access to advice on deliverability, cold emailing and more.
with Woodpecker Academy
Still wondering why your cold email campaigns get ignored – or worse, land in the spam folder? It’s probably not your pitch or your subject line. Nine times out of ten, the culprit is weak cold email infrastructure. If you’re firing off campaigns from your main domain, skipping DNS setup, or trusting a single inbox to do all the heavy lifting, you’re setting yourself up for disappointment.
Email feedback loops protect your sender reputation. Learn how they work, why they matter, and how to use them to avoid spam folders and complaints.
Outreach has changed in 2025 and beyond. Remember when you could send a cold email to anyone with an inbox and expect at least a half-interested reply? Those days are long gone. Your target audience is flooded – maybe even drowning – in sales outreach, marketing strategies, LinkedIn DMs, and the same tired “quick question” subject lines. No wonder response rates keep slipping and more emails end up in the spam folder than ever before.
What is email throttling and why does it matter? Learn how throttling affects deliverability, sender reputation.
Hit send. Hit a limit. Hit the spam folder? That’s the risk with cold email outreach. Send too few emails and no one replies, send too many and you risk being marked as spam.
You wrote the email. You sent it to the right list. Everything looked fine. However, your message never reached the recipient’s inbox. It happens more often than it should. And one of the most common causes? A high spam score.
This guide walks you through the legal and reliable methods for finding the right contacts for your next cold email campaign.
Spintax helps you generate unique emails without writing them manually – keeping outreach messages fresh, natural, and, most importantly, seen. Read on to find out more about spintax.