Campaigner is a tool that helps businesses build up their email list, increase sales pipeline and generate more revenue. On the face of it, it looks like just about any other email platform in the world. So, what makes Campaigner a solid candidate for your next email marketing tool?
Today, we look at what Campaigner offers, its downsides, and some top alternatives.
What is Campaigner?
Campaigner is a full-scale email marketing platform that lets you capture email addresses and send out personalized emails.
Campaigner’s top features
If you find it a challenge to get your prospects to respond, Campaigner has many features to help you break through the noise and show up in the primary inbox. This is what you can expect to find in the Campaigner feature set:
- Email marketing automation worfklows: to create a range of emails and let the sequences run themselves
- Conversion tracking: determine how good your content is at turning prospects into customers
- Advanced segmentation: the ability to break up your audience into small segments for better targeting
- Dynamic content creation: using AI to personalize emails based on the lead data in your CRM
- Purchase behavior analytics: analyzing thousands of metrics and behavior cues
- Drag and drop email design creator: an easy way to create emails that look great
- Reusable email content blocks: save a portion of your email that is proven to work and reuse it later
- Email templates: grab a template from the Campaigner library and edit it to make it your own
- Email capture forms: add forms on your website to allow people to submit their email addresses
- Landing page builder: create landing pages that are ready to be used on your website
In short, it’s an impressive range of features that can replace several tools for some businesses.
Pricing plans
There are two pricing tiers: for email alone and email and SMS.
For email, there are four plans: Starter, Essential, Advanced, and E-commerce.
- Starter is $59 monthly and gets you up to 5,000 contacts, experiments, and autoresponders.
- The Essential plan is $179 monthly and has everything from Starter + up to 25k contacts, experiments, dynamic content, and other features.
- The Advanced plan costs $649 monthly and includes up to 100,000 contacts, purchase behavior analytics, automation workflows, and many other features.
- The E-Commerce plan is $79.95 monthly and includes abandoned cart emails, Magento integration, unlimited contacts, and many other features.
What users are saying
Some Campaigner customers complain that customer service is not the greatest and that reaching them requires much effort.
“I have no problems with using the ero tool, I could say that the customer service process can be a little slow and could improve in that aspect” – Source
Others say that changing and upgrading plans is a hassle if you want to switch from one pricing plan to another.
“Campaigner is software with strict rules and policies. Thus, once you get their subscription, or especially the paid ones then, you cannot alter the plan. In addition, the software doesn’t provide faster integration, communication, and customization services.” – Source
Also, if you have a list of emails you want to engage with, uploading that list can be complicated.
“This platform contains fewer scheduling feature applications at this time. It can be faster as it is slow and time-consuming. It agitates the user and results in the user switching application.” – Source
The best Campaigner alternatives for email marketing in 2025
If Campaigner doesn’t tickle your fancy, there are plenty of other email tools. Here are some of our top picks.
Woodpecker
Woodpecker is a cold email tool designed to help agencies and businesses run effective email outreach campaigns. With features like email warmup, list verification, and personalized templates, Woodpecker ensures your campaigns are optimized for success.
Key Features and Benefits of Woodpecker:
- Email Verification and Warmup: Verifies email addresses to ensure they are valid and warms up your inbox to boost deliverability.
- Rich Template Library: Offers a variety of templates for different use cases, helping you create effective emails quickly.
- AI-Powered Personalization: Automates the customization of messages at scale, making outreach feel more personal.
- Advanced Analytics and Split Testing: Tracks engagement metrics and allows you to test different strategies to optimize campaign performance.
- Condition-Based Campaigns: Enables automated outreach and follow-ups based on recipient behavior.
- Deliverability Monitoring and Recovery: Keeps emails out of spam folders and helps recover inbox health if deliverability issues arise.
- Seamless Integrations: Connects with tools like Mailchimp and GetResponse, streamlining your workflows.
Pricing:
Woodpecker offers accessible pricing:
- Starting at $29/month: Includes outreach to 500 prospects per month and access to all core features.
- Free Trial: Test Woodpecker’s capabilities before committing.
Considerations:
While Woodpecker excels in email outreach, it lacks multi-channel capabilities like LinkedIn automation, which some competitors offer.
Users’ Opinions on Woodpecker:
- “Easy to set up and integrates well with other tools like Mailchimp.” — G2
- “The deliverability monitoring and email warmup tools are excellent for keeping emails out of spam.” — G2
- “Split testing and analytics are super helpful for refining campaigns.” — G2
The best part is that you can get started completely free. Try Woodpecker today!
Salesmate
Salesmate is a comprehensive sales and marketing platform designed to help businesses manage their entire operations from a single tool. Combining CRM, marketing automation, and outreach capabilities, it’s ideal for businesses seeking an all-in-one solution.
Key Features and Benefits of Salesmate:
- Sales CRM: Provides advanced tools for managing customer relationships and tracking sales pipelines.
- Marketing Automation: Automates email campaigns, SMS messages, and other repetitive marketing tasks.
- Website Chatbot and Lead Forms: Captures and engages website visitors, converting them into leads.
- Lead Scoring: Helps prioritize leads by identifying high-value prospects.
- A/B Testing: Optimizes campaigns by testing different versions of emails and marketing materials.
- Personalized Email and SMS Campaigns: Enables tailored outreach for higher engagement and conversions.
Pricing:
Salesmate’s pricing is competitive and fairly affordable:
- Starting at $23/user/month: Includes core CRM and marketing features.
- Free Trial: A 15-day free trial is available for users to explore the platform.
Considerations:
While Salesmate offers a robust feature set, it may not be the best fit for businesses looking for a simpler sales tool. Users have reported the following downsides:
- Overwhelming for Simple Use Cases: The platform’s extensive features can be excessive for those who only need basic sales tools.
- Steep Learning Curve: It takes time to master the full range of features.
- App Performance Issues: Some users have experienced occasional glitches and freezing on both desktop and mobile apps.
Users’ Opinions on Salesmate:
- “Easy to use, geared towards both marketers and salespeople.” — G2
- “Great for email personalization, automation, and scheduling, making it highly effective for outreach campaigns.” — G2
Mixmax
Mixmax is a sales engagement platform designed to help businesses create effective sales email sequences and close more deals. Powered by AI, it supports multiple communication channels, including email, SMS, phone, and social media, making it a versatile tool for sales teams.
Key Features and Benefits of Mixmax:
- AI Sequence Builder with Personalization: Creates tailored email sequences based on recipient behavior, improving engagement and conversion rates.
- Detailed Analytics: Tracks content performance across multiple channels, offering insights to refine outreach strategies.
- Workflow Automation: Automates repetitive tasks with custom triggers and events, saving time and increasing efficiency.
- Built-In Meeting Scheduler: Simplifies scheduling by integrating meeting links directly into email sequences.
- Extensive Integrations: Connects with tools like ZoomInfo, Dialpad, Orum, Google Calendar, and Salesforce, supporting seamless workflows.
Pricing:
Mixmax offers a range of pricing plans:
- Free Plan: Basic features for users exploring the platform.
- SMB Plan ($29/month): Essential tools for small businesses starting with outreach.
- Growth Plan ($49/month): Adds advanced tools for growing teams.
- Growth+CRM Plan ($69/user/month): Combines sales engagement features with CRM integration.
- Enterprise Plan: Custom pricing for large teams or specific business needs.
Considerations:
While Mixmax provides a comprehensive feature set, some users have highlighted the following downsides:
- Customer Support: Response times and support quality could be improved.
- Interface Challenges: The sequence and email creation interface is not as intuitive as some competitors.
- Integration Issues: The Salesforce integration can occasionally break, disrupting workflows.
- High Cost: Pricing can be expensive for smaller teams or users with limited budgets.
Users’ Opinions on Mixmax:
- “Mixmax is integrated into your email, but sometimes the extension gets disconnected from Gmail (this happens sporadically). It’s not a deal breaker, but it can be annoying because I need to save my email draft, reconnect Mixmax, reload Gmail, and then finally click ‘send.’” — G2
Uptics
Uptics is a comprehensive sales software that goes beyond email outreach. It combines CRM functionality, multichannel sequencing (including phone, SMS, and a power dialer), and minor task automation supported by AI. Designed for businesses looking to streamline their sales processes, Uptics is a versatile outreach and pipeline management tool.
Key Features and Benefits of Uptics:
- Email Validation and Spam Checker: Ensures emails are verified and reduces the risk of being flagged as spam.
- DNS Monitoring and Email Warmup: Maintains email deliverability and sender reputation by monitoring DNS settings and gradually increasing email volume.
- A/B Testing: Optimizes campaign performance by testing different messages and strategies.
- Centralized Email Inbox: Consolidates all email communications for streamlined management.
- Multichannel Sequencing: Allows outreach through multiple channels like phone, SMS, and email for broader engagement.
Pricing:
Uptics offers flexible pricing plans:
- Free Plan: A forever-free option with limited capabilities for basic users.
- Paid Plans (Starting at $99/month/user): Includes 25,000 contacts, 2,500 email lookups, and access to core features.
- Enterprise Custom Package: Tailored solutions for larger teams or businesses with specific needs.
- Free trials are available for all paid plans.
Considerations:
While Uptics provides robust tools, there are some downsides:
- Occasional Bugs: Users have reported slow loading times and platform glitches.
- Confusing Onboarding: Getting started can be challenging for new users.
- Limited Integrations: Uptics integrates with only six tools, which may restrict compatibility with existing tech stacks.
Users’ Opinions on Uptics:
- “To succeed with cold email these days, you need to send small quantities from many accounts. This can quickly become expensive with Uptics.” — G2
- “They often change their business model and how they charge users, which gives me an uneasy feeling.” — G2
- “Lack of integration with Pipedrive is causing me massive issues.” — G2
- “The platform seems to load very slowly at times, and I’m not sure why.” — G2
- “It would be great if Uptics offered more automation features, so you could spend less time on administrative tasks and more time selling.” — G2
Conclusion
Campaigner can be a great tool for businesses that want to solve multiple problems at once. However, issues with customer support, user experience and pricing upgrades may leave you looking for better choices.
With Woodpecker, you get all the features necessary to launch cold email campaigns. From inbox warmup and verification to spam monitoring, you can launch and scale email campaigns that bring revenue.
Get a free trial of Woodpecker today!