Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
How-Many-Touches-Should-You-Include-in-a-Multichannel-Sales-Cadence

How Many Touches Should You Include in a Multichannel Sales Cadence?

Engaging with prospects across different channels can increase your chances of starting a conversation with a good-fit prospect and ultimately - striking a deal. But how do you decide on the number of touches across channels to not come off as too pushy, and yet be effective? 
How to re-engage lost leads in SaaS

How to Re-engage Lost Leads in SaaS

If you’re a salesperson for a SaaS company, you know very well how many leads try your product every month but don’t become customers. I asked SaaS onboarding specialist Aaron Krall to share his insights on how to reignite conversations with leads who didn't convert, and added them to the ebook I wrote - How to Grow SaaS with Email. Today I’d like to share the chapter on our blog.
email deliverability metrics

Email Deliverability Metrics: How to Monitor Your Deliverability 

Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.
woodpecker vs mailchimp

Why You Shouldn’t Use Mailchimp for Cold Emails

Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company. 
How to write a cold mail that works

How to Write a Cold Email that Actually Works in 6 Steps (2025)

To get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
adding if before campaign in Woodpecker

Setting an If Before a Campaign: Connect with Two Prospect Groups Within One Campaign

Want to contact CEOs and Marketing VPs with a personalized flow, tailored to each of the groups? Prospects from your and other countries?