
Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
A couple of weeks ago Cathy, our CGO and founder of the Woodpecker blog, got a cold email. Big news, right? She gets a lot of cold emails. Well, she gets a lot of bad cold emails. This one was good.
Spam traps have been designed to fight against malicious senders. Bad news is, sometimes they might find their way into your prospect list, even if your sender intentions are pure. Good news is, there are ways you can avoid spam traps.
The key phrase in today’s title is business email. You’re practicing business—so be professional. Remember that above all else while considering the best way to end an email, and you shouldn’t go far wrong.
Check what is the accuracy of some of the popular email verification tools, how much they cost, and what are the differences between them.
This time I’ve talked to Patrick Baynes, CEO & founder of Nerdwise - a digital agency with strong focus on lead generation, and one of Woodpecker’s partners.
One thing that seriously harms your sender reputation is sending emails to invalid addresses, which causes them to bounce back. To avoid that, you should always do email validation before clicking “send”.