
Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
We might not like to admit it, but the truth is we’re all influenced by the power of brands. The coffee we drink, the shoes we wear, the electronics we buy and a million other things are all determined by the brand names that we prefer.
Before you can create and send great cold email campaigns, you need to integrate your cold email platform with an email service provider (ESP).
You already know that Instagram is an excellent platform for growing brand awareness, engaging with your followers, and even collecting user-generated content. However, because it’s more popular for B2C businesses, not many B2B businesses and marketers realize it’s also great for collecting emails for cold outreach.
Sales assistant tools are platforms that can help you automate tasks and sales processes to improve your sales productivity. They also help increase the efficiency of sales prospecting.
AI can help you write better subject lines, or can it? We looked at a few tools to see what they can produce and the results might surprise you.