Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Woodpecker b2b sales prospecting checklist for success

B2B Sales Prospecting Techniques – a Checklist for Success

B2B prospecting is always a challenge but there are some shortcuts to success. I’ve put together some tips for boosting your chances with some simple but effective improvements you can make to your cold outreach.
best cold email I ever got

Best Cold Email I Ever Got: Analyzing 4 Real-life Examples (Part 2)

This is part two of the blog post you’ve been waiting for… trust me. I asked four people from the Woodpecker team about the best cold email they ever got, and ran an in-depth analysis of their subject lines, email body and CTA.
best cold email I ever got

Best Cold Email I Ever Got: Analyzing 4 Real-life Examples (Part 1)

This is the blog post you’ve been waiting for… trust me. I asked four people from the Woodpecker team about the best cold email they ever got, and ran an in-depth analysis of their subject lines, email body and CTA.
Woodpecker warm-up & recovery

Why is Warm-up & Recovery No Longer Available for Google Users?

Recently, the world’s largest email provider - Google - informed us that it has decided to part ways with all automated warm-up services for their email accounts. 
End of year blog post image

A Look Back on 2022 at Woodpecker

It’s that time again, when everyone looks back at the last twelve months at the ups and downs of the past year before turning to focus on the new year ahead.
Agency

How Do You Generate Recruitment Leads?

As a recruiter, you know that the only way to get the attention of potential applicants is to stand out from the crowd. It’s not easy, but with the right tools at your hand, you can generate recruitment leads through outreach via email.