Did you know that, according to HubSpot, a staggering 69% of buyers find sales pitches too ‘seller-centric’? This statistic highlights a gap in how agencies often approach new clients. What you sell is essential, but how well you know your potential clients and how you address the pain point matters just as much.
Today, I’ll share a few successful sales pitch examples that can come in handy in your agency outreach. We’ll also identify their key elements and use cases.
What is a sales pitch?
A sales pitch is a persuasive argument used to convince someone about the value and benefits of a product or service. It’s a strategic presentation, often combining emotion and logic, to interest potential customers.
Even if you claim to have never sent a sales pitch before, the thing is – you probably did. It doesn’t have to be called a sales pitch to be a sales pitch – even a short talk or LinkedIn message will do.
Sales pitch use-cases in agencies
Many agencies use sales pitches because they serve as a tool for selling but also upselling and cross-selling their services.
Here are some examples of the usage of effective sales pitches:
#1 Client acquisition
When approaching potential clients, a good sales pitch showcases the value proposition of the agency’s services. To make a winning sales pitch, you should personalize it on a few levels: your company offering, your potential customer’s specific pain point, and the price range.
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#2 Partnership proposals
In seeking strategic partnerships, a concise sales pitch can help in presenting the mutual benefits and potential for collaboration – with a clear division of how each party’s strengths complement the other.
#3 Service expansion announcements
Let’s say that an agency expands its offerings and uses a well-crafted sales pitch to inform existing clients about new services. It might be through a phone pitch or an email pitch. They highlight the advantages of the new services and address the prospect’s challenges.
#4 Investor meetings
For agencies seeking funding, a great sales pitch can bring them one step closer to success. This often takes the form of a pitch deck, where the agency’s growth potential, market position, and unique selling points are clearly articulated.
This might, but doesn’t have to, include other elements to grab the prospect’s attention – for example, in this case, the actual volume of funding.
#5 Internal team briefings
Sales pitches aren’t just for external audiences. When introducing new strategies or tools (like automation tools, for example, for cold emailing or Google Slides for presentations) to the sales team, an effective sales pitch can help in getting buy-in and enthusiasm from the team members.
#6 Networking events
At many industry events, having an elevator pitch ready can be invaluable for quickly engaging potential customers or partners. It has to be short, though. A concise yet great sales pitch should capture the essence of the agency’s value proposition in a brief, engaging manner.
Based on how it goes, you can expand your follow-up pitch or use other channels to reach the potential lead.
#7 Product demonstrations
For agencies promoting specific products, such as enterprise-level software, a product pitch that clearly explains the product’s merits, features, and how it addresses specific pain points can catch potential buyer’s attention.
In each of these scenarios, the main element is to focus on creating a connection with the audience – whether it’s a prospective client, partner, investor, or internal team member.
Fine-tuning the pitch to address specific pain points – while also highlighting the unique benefits of the agency’s services or products – can make a sales pitch truly work.
Now that you know that one sales pitch can serve many use cases, let’s introduce a few good sales pitch examples that also serve as templates.
Good sales pitch templates
#1 Email campaign for new SaaS product launch
Template Content:
Subject: Revolutionize Your Workflow with [Product Name]!
Hi [Recipient’s Name],
I hope this message finds you well. I’m excited to introduce [Product Name], a game-changer in [specific industry or function, e.g., project management, data analytics].
With [Product Name], you can:
- Feature 1 (e.g., streamline workflows with AI-powered tools)
- Feature 2 (e.g., intuitive interface for better team collaboration)
- Feature 3 (e.g., robust data security protocols)
I’d love to schedule a brief demo to show you how [Product Name] can specifically benefit your team at [Recipient’s Company].
Best regards, [Your Name] [Your Contact Information]
How to use this sales pitch:
- Ideal for: launching a new SaaS product via email.
- Target audience: decision-makers in businesses that would benefit from your product (e.g., IT managers, project leaders).
How to adjust it:
- Personalize the subject line and the first sentence to reflect recent interactions or mutual connections.
- Replace [Product Name] and features with specifics about your product.
- Tailor the benefits mentioned to address the known pain points of the recipient or their industry.
- Include a call-to-action that invites feedback or questions so it encourages interaction.
#2 Email outreach for lead generation services
Template content:
Subject: Transform Your Customer Acquisition Strategy with Proven Lead Generation
Hi [Recipient’s Name],
Finding the right customers is more challenging than ever as the market is so competitive. That’s where we, at [Your Agency Name], excel. We specialize in connecting businesses like yours with their ideal audience, generating qualified leads for you.
Partnering with us, you benefit from:
- Customized lead generation strategies that are tailored to your unique business needs and target market.
- Advanced analytics and reporting giving you insights into campaign performance and customer behavior.
- Scalable solutions ideal for startups, established enterprises, and everything in between. We have the expertise to scale your customer base.
I’d be thrilled to discuss how our services can help you reach your lead generation and customer acquisition goals.
Looking forward to the opportunity of working together, [Your Name] [Your Contact Information]
How to use this sales pitch:
- Ideal for: initiating contact with potential clients who may need lead generation services.
- Target audience: small to medium-sized businesses, startups, or any company looking to enhance their customer acquisition process.
How to adjust it:
- Personalize the introduction to reference any prior research or interaction with the prospect.
- Provide specific services or case studies relevant to the recipient’s industry or current challenges.
- Offer a free initial consultation or audit to bring immediate value and establish credibility.
- Add a clear call-to-action, such as scheduling a call or requesting more information, to prompt a response.
#3 Networking event follow-up
Template content:
Subject: Let’s Take Our Conversation from [Event Name] to the Next Level
Hi [Recipient’s Name],
It was a pleasure connecting with you at [Event Name]. I was intrigued by what you shared about your company’s vision and goals. At [Your Agency Name], we specialize in bringing such visions to life through targeted lead generation.
Our services include:
- Bespoke marketing campaigns that fit your brand’s voice and goals.
- Turning prospects into loyal customers.
- ROI-focused strategies that make every dollar you invest work towards achieving your targets.
Let’s set up a meeting to explore how we can collaborate to drive your business growth.
Best,
[Your Name]
[Your Contact Information]
How to use this sales pitch:
- Ideal for: re-engaging contacts made during networking events or conferences.
- Target audience: business representatives met at professional gatherings.
How to adjust it:
- Refer to specific details or conversations from the event to strengthen the personal connection.
- Share some insights or observations specific to their business challenges that were discussed during the event.
- Propose a clear next step, such as a meeting or a call, to discuss potential collaboration.
#4 Reactivating past clients
Template content:
Subject: [Client’s Company Name], Ready for a Fresh Start in Lead Generation?
Dear [Recipient’s Name],
As someone who previously benefited from our lead generation services at [Your Agency Name], you understand the value we can bring. We’ve evolved, and I believe it’s the perfect time to work together again.
Our new offerings include:
- Enhanced lead qualification for generating high-quality leads.
- Comprehensive analytics that will give you deeper insights into your campaign’s performance.
- Customized content marketing for attracting your ideal customers.
Would love to catch up and discuss how new services can help you grow.
Regards,
[Your Name]
[Your Contact Information]
How to use this sales pitch:
- Ideal for: reaching out to past clients for potential re-engagement.
- Target audience: Previous clients who have not utilized your services recently.
How to adjust it:
- Tell about new or improved services since their last engagement.
- Address any past challenges or feedback they provided to show that you’ve listened and improved.
- Propose a no-obligation meeting or call to discuss their current goals.
#5 Targeting startups
Template content:
Subject: Grown Your Startup’s with Strategic Lead Generation
Hello [Recipient’s Name],
It was great learning about your startup’s innovative approach. At [Your Agency Name], we’re genuinely excited about helping companies like yours grow. We’ve developed some unique lead-generation strategies that we think could really align with what you’re doing.
Here’s a quick overview of what we offer:
- Agile marketing approaches that are flexible enough to keep up with the fast-paced nature of your startup.
- Cost-effective solutions for maximum impact while staying mindful of your budget.
- Growth hacking techniques that help you explore creative avenues for growing your customer base.
Let’s discuss how we can collaborate to scale your startup’s success.
Cheers,
[Your Name]
[Your Contact Information]
How to use this sales pitch:
- Ideal for: engaging with startups looking to establish or expand their market presence.
- Target audience:: Founders, marketing heads, or decision-makers in startup companies.
How to adjust it:
- Emphasize flexibility and scalability – it’s a must for startups.
- Give examples or case studies of successful collaborations with other startups.
- Propose an initial consultation to understand their specific challenges and goals.
#6 Email from an account executive to a prospective client
Template content:
Subject: Unlock Your Business Potential with Our Tailored Solutions
Dear [Prospective Client’s Name],
At [Your Company], we believe every business has unique potential, and we’re dedicated to maximizing it. I’m [Your Name], and I’ve had the privilege of helping businesses like [Prospect’s Company] achieve remarkable transformations.
What we can do for you:
- Tailor our solutions to achieve the objectives of your company.
- Share how we’ve helped businesses like yours succeed and grow.
- Provide support for your team’s journey towards success.
I’m keen to discuss how our solutions could specifically benefit [Prospect’s Company].
Best regards,
[Your Name]
[Your Contact Information]
How to use this sales pitch:
- Ideal for: an initial email pitch to potential buyers.
- Target audience: decision-makers in businesses looking for [Your Company’s services/products].
How to adjust it:
- Customize the opening line to reference specific details about the prospect’s company.
- Outline the product features and how they address the challenges faced by the potential buyer.
- Include a brief, clear value summary of how your service/product outperforms others.
#7 Elevator pitch for sales reps to prospective customers
Template content:
Hi, I’m [Your Name] from [Your Company].
In just a minute, let me share how we can help elevate your business. Our solution focuses on [key product feature], which means [specific benefit to the prospective customer]. Unlike other options, we offer [unique selling point].
I’d love to explore how this could make sense for your purposes. Can we schedule a time for a more in-depth discussion?
How to use this sales pitch:
- Ideal for: sales reps in brief, face-to-face interactions, like networking events or cold calls.
- Target audience: prospective customers encountered in situations where time is limited.
How to adjust it:
- Adapt to the context of the interaction (e.g., an elevator ride, a brief meeting).
- Focus on active listening to personalize the pitch based on the potential customer’s reaction.
- Be prepared to follow up with an example or a brief customer story to add credibility.
#8 Phone sales call to potential buyers
Template content:
Hello [Prospective Buyer’s Name], this is [Your Name] from [Your Company]. I hope I’m catching you at a good time. I wanted to quickly share how our [product/service] has helped businesses like yours achieve [specific goals]. Our clients appreciate our [mention a key feature or service], which has been a deciding factor for many. Would it be possible to schedule a brief call to discuss how we can add value to your operations?
How to use this sales pitch:
- Ideal for: initiating sales calls or following up on leads.
- Target audience: Potential buyers who have shown interest or are in the market for your offerings.
How to adjust it:
- Start with an opening line that respects the recipient’s time and signals the purpose of the call.
- Consider interactive elements or questions to engage the listener and get to know them better.
- Be prepared with one example or case study to illustrate how your product/service works.
#9 Email pitch for sales teams to prospects
Template content:
Subject: Discover a Custom Solution That Makes Sense for [Prospective Client’s Company]
Dear [Prospective Client’s Name],
I’m [Your Name], part of the sales team at [Your Company]. We specialize in offering solutions that are as unique as your business challenges. Our value prop is simple: we provide [key product/service benefit] that directly addresses [specific need or challenge of the prospective client’s company].
Here’s what sets us apart:
- [Unique Feature 1]: tailored to [specific industry/client need].
- [Unique Feature 2]: giving you [specific benefit or outcome].
- Dedicated Support: we’re here for you every step of the way.
I would love to discuss how our approach can align with your goals.
Best,
[Your Name]
[Your Contact Information]
How to use this sales pitch:
- Ideal for: initial contact with prospective clients via email.
- Target audience: Potential customers who could benefit from your specific product/service.
How to adjust it:
- Personalize the email based on the prospective client’s industry.
- Share a success story or testimonial from other customers in a similar field.
- Propose a follow-up call or meeting to discuss in detail.
#10 Cold call pitch for sales rep to potential customer
Template content:
Good [time of day], [Potential Customer’s Name]. This is [Your Name] from [Your Company], and I’m reaching out to share a solution that could be a game changer for your business. We’ve helped companies like yours achieve [specific results or improvements] through our [product/service]. What makes us stand out is our [unique selling point]. Can we schedule a brief call to explore how this could benefit your operations?
How to use this sales pitch:
- Ideal for: sales reps making cold calls to potential customers.
- Target audience: Businesses or individuals who are potential customers but are not yet engaged with your business.
How to adjust it:
- Start the pitch with a friendly and respectful tone, acknowledging that the call is unsolicited.
- Quickly capture the audience’s attention with a clear and concise value proposition.
- Be prepared to pivot based on the potential customer’s response or interest level.
#11 First pitch call for a new sales rep to potential buyer
Template content:
Hello [Potential Buyer’s Name], I’m [Your Name], the newest member of the sales team at [Your Company]. I’m excited to introduce you to our [product/service], which has been a critical success factor for businesses in [the potential buyer’s industry]. Our approach is centered around [key feature or service], addressing [specific need or challenge]. I’d be happy to discuss how this fits in with your goals.
How to use this sales pitch:
- Ideal for: new sales reps introducing themselves and the company’s products/services to potential buyers.
- Target audience: prospective buyers who are in the early stages of the sales process.
How to adjust it:
- Mention any relevant background or experience the sales rep has that relates to the potential buyer’s industry.
- Emphasize the product’s features that are useful to the potential buyer.
- Encourage an interactive dialogue to understand the potential buyer’s situation and how the product can help.
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Checklist: what makes a successful sales pitch
01 Understanding your prospect’s needs
Invest time in researching your prospect’s industry, challenges, and goals. Once you know it, you can make your message relevant to their concerns and goals. Use industry-specific language and examples to demonstrate your understanding and relevance. Also, think about any worries or questions the person might have and explain how what you’re offering solves their specific problems.
02 Presenting a clear and concise value proposition
Your main selling point should be the center of your sales talk. It needs to clearly and briefly say how your product or service helps the customer or improves their situation.
It’s better to use simple words, not complicated or technical language. Otherwise, it would be a bit discouraging, wouldn’t it?
Emphasize how it benefits them, not just what it does.
03 Using storytelling to create an emotional connection
They make sales pitch more interesting and easy to remember. If see it’s appropriate, tell stories that your potential customer can relate to or aspire to.
A good one may touch their emotions, build trust and make it feel more personal. Share stories about how your product has helped other customers. Keep in mind that people like to buy from other people, so make your pitch friendly and human.
04 Starting and ending your pitch strongly
Start with a catchy statement or question to instantly capture the listener’s interest. This opening sets the mood and points out the main message of your pitch.
Similarly, finish with a powerful and memorable ending that emphasizes your main points. You can add a call-to-action in your conclusion, directing the prospect on what to do next.
05 Being adaptable and flexible in your approach
Get ready to change your pitch depending on how the prospect reacts and what they say. It might be better to use a flexible outline instead of a strict script.
Prepare different topics you can talk about, and choose them as the conversation goes on. Practice answering different kinds of questions or concerns.
06 Establishing credibility and building trust
Talk about your qualifications, experiences, or real-life examples that prove your competence. Mention your past successes and positive feedback from reliable sources. Be truthful about the capabilities and limitations of your product. Remember, trust is a base in any sales relationship, so make it a priority from the beginning.
07 Using visual aids and demonstrations
Slides, graphs, or videos can make your pitch stronger. Sometimes they show important points and advantages better than words.
Make sure you’ve picked the right tools so the visuals look professional, match your brand, and improve your message. Images that are too busy or complicated might be distracting or confusing, so it’s better to avoid them. The goal of any visual element is to make your pitch clearer, not more complex.
08 Engaging and Interactive Delivery
Make your pitch engaging by welcoming questions and promoting conversation. Speak in a way that’s easy to talk to, encouraging a back-and-forth exchange. You can smile a bit even if you are talking on the phone. It really makes a difference.
Use pauses wisely to bring attention to key concepts and give the listener time to think.
09 Engaging interactively with your audience
Plan how you’ll follow up after your pitch. In a follow-up email, go over the main points and what you both agreed to do. Try to set a specific date and time for your next talk. Be quick and regular in your responses after the pitch. Think of the follow-up as part of your pitch, and give it just as much attention.
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Key takeaways
- The perfect sales pitch closely matches the prospect’s specific needs and challenges. Tailoring your pitch, whether it’s a phone sales pitch or an email pitch, makes your message stronger.
- Your main selling point should be brief and clear. Focus on how your product benefits the customer, not just its features. It makes your pitch relatable and easy to understand.
- Use storytelling to connect emotionally with the audience. Use relatable customer stories to make your pitch engaging and memorable.
- Modifying your pitch on the fly is essential. For example, during phone sales pitches or in-person meetings – it makes you resolve the prospect’s concerns and questions in real time, showcasing your responsiveness and depth of knowledge. A rigid sales pitch framework may be ineffective compared to an adaptable approach.
- A well-strategized follow-up can support the message of your sales pitch and keep the conversation moving forward, which contributes to a successful sales process.
Sales pitches concluded
Creating the best sales pitch (a sales email, an in-person presentation, or whatever it is) takes thought and personalization.
Looking at different sales pitch examples can help you create your own unique pitch. A good sales pitch example, whether it’s an email or another format, combines clearness, relevance, and the ability to adapt to your audience’s different circumstances.