Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
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Best Cold Email Tools for 2025

There are plenty of cold email tools out there, so how do you choose the right one? Don't worry – we've got you covered.
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Best Email Sender Software for 2025

The best email sender software is the one that matches your needs almost perfectly! But what are the options? Check them out!

3 Best Smartreach Alternatives for 2025

Check out what Smartreach has to offer and why is it worth looking for its alternatives. Learn more about the best four platforms.
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3 Best Fast Outreach Alternatives for 2025

Fast Outreach is a tool created to handle promotional email communications. But is it as good as it promises? Check out its alternatives.
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Best Lemlist Alternatives for 2025: Our Picks

Lemlist is often praised for its capabilities, but it's not always the all-in-one solution it promises to be.
Gmail rules changes February 2024

What Are Google’s February 2024 Gmail Guidelines and How to Deal with the New Email Sender Rules?

In 2024, the email landscape is set for significant changes. Gmail announced new guidelines for anyone sending emails to personal Gmail accounts (those ending with @gmail.com and @googlemail.com). What used to be recommended best practices are now becoming mandatory requirements.