Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

HubSpot Cold Email – Is It Allowed Or Not? + Alternatives

Using HubSpot for cold email is not only not recommended – doing cold outreach can get your HubSpot account banned. This has far-reaching consequences. Imagine losing your entire list of contacts from your CRM, as well as having your sequences and previous communication deleted.
Leadfinder - cover photo

Leadfinder for Email Outreach – 2025 Review (+ Top Alternatives)

Finding potential leads is just the start of a great sales campaign. To make sure your lead list converts into new business, you're going to need a tech stack for sales that helps you turn contact details into cold hard cash.
email permutator guide - cover photo

Email Permutator – Email Verification Tool Guide

Have you ever feel like a detective when trying to find an email address? You're not the only one. Learn how email permutators and other free tools can help you find any email quickly:
Agency Outreach: Tips on Reputation, Volume, Engagement - cover photo

Agency Outreach: Tips on Reputation, Volume, Engagement

We’ll show you how to build a great reputation that gets people's attention, adjust the number of emails you send, and create content that excites your recipients. 
agency outreach sender reputation - cover photo

Agency Outreach: How to Protect Sender Reputation with Cold Email?

Thanks to implementing our practices, you can use cold emailing not only as a powerful tool to reach new prospects but also as a way to build and maintain a reputation as a respectful and professional organization. 
inbox warmup for agency outreach - cover photo

Agency Outreach: Why Inbox Warmup is Necessary?

Some say warming up an inbox is optional, like a bonus step for cold email outreach. It’s not true, especially not for agencies that depend on email to drive deals. Skipping the warm-up is risking your emails getting lost in spam folders, and also lost opportunities and unseen messages.