Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

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Best Email Closers Top Sales Reps Swear By

Choosing the right email sign off is a critical component of effective communication. Whether you're aiming to be professional, humorous, or express gratitude, tailoring your closing line to the context and relationship with your recipient can significantly impact how your message is received.

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Reply.io Pricing – How Much Does Reply.io Cost in 2025?

Want to send cold emails at affordable pricing, with great automation features and superior deliverability? Woodpecker is the Reply.io alternative you're looking for.

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Reply.io Competitors and Top Alternatives in 2025

Running your cold email campaigns on Reply.io may seem like a good idea, but the reality is that this tool has some inherent flaws.

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Backlink Outreach: The Ultimate Guide for 2025 [and Beyond]

55.24% of web pages on the internet have zero backlinks and 29.79% of web pages have fewer than 3 backlinks. This creates an excellent ground to expand your link building efforts. Not everyone is doing it and it's a great way to differentiate yourself.

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Outlook vs Gmail: What to Choose for Outreach

The choice between Google Workspace and Microsoft Outlook boils down to what you want to achieve. If you need the average email communication with some add ons and productivity tools, both Outlook and Gmail are going to meet your needs. Both offer custom email domains, free storage, advanced security features, and a user friendly interface.

Many inboxes to help with February 2024 Gmail rules changes.

Follow-Up Email After Phone Call: Why It’s Important and How to Do It Right