Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
How Many Emails Can You Send Before Considered Spam? - cover photo

How Many Emails Can You Send Before Considered Spam?

Hit send. Hit a limit. Hit the spam folder? That’s the risk with cold email outreach. Send too few emails and no one replies, send too many and you risk being marked as spam.
How to Reduce Spam Score (and Land in Real Inboxes) - cover photo

How to Reduce Spam Score (and Land in Real Inboxes)

You wrote the email. You sent it to the right list. Everything looked fine. However, your message never reached the recipient’s inbox. It happens more often than it should. And one of the most common causes? A high spam score.
2025 Mailreef Review: Features, Pricing and Top Alternatives - cover photo

2025 Mailreef Review: Features, Pricing and Top Alternatives

Get a clear overview of Mailreef, including its features, pricing, pros, cons, and best alternatives to consider for your outreach strategy.
2025 Mailtester Review: Pros, Cons, Pricing & Alternatives

2025 Mailtester Review: Pros, Cons, Pricing & Alternatives

Compare Mailtester with tools like Woodpecker and Mailreach. 2025 review covers features, pricing, and deliverability options.
Netcore Email API for Improving Inbox Placement: 2025 Review - cover photo

Netcore Email API for Improving Inbox Placement: 2025 Review

Netcore Email API review 2025: Key features, pros, cons, and top alternatives like Woodpecker and MxToolBox for better inbox placement and email delivery.
Prospeo – Pros, Cons, Pricing, and Top Alternatives (2025) - cover photo

Prospeo – Pros, Cons, Pricing, and Top Alternatives (2025)

You spend hours scouring company websites, LinkedIn Sales Navigator, and every last Google search result for those elusive business email addresses. You finally think you’ve struck gold – a great spreadsheet of potential customers.