Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
Selzy for Email Marketing: Pros, Cons, Pricing and Alternatives (2025) - cover photo

Selzy for Email Marketing: Pros, Cons, Pricing and Alternatives (2025)

Are you looking for an email marketing tool that goes beyond the traditional features offered in industry leaders such as MailChimp? Selzy's email marketing platform surprised us with a good mix of AI tools and features for email campaigns of all shapes and sizes.
Best Bulk Emailing Services (+ What to Use Instead) - cover photo

Best Bulk Emailing Services (+ What to Use Instead)

Bulk emailing has been the marketing backbone for businesses of all shapes and sizes. It’s fast, scalable, and doesn’t drain your budget. But let’s face it: blanket emails tossed out like confetti at a parade just don’t cut it anymore.
Mergo Mail Merge: The 2025 Review - cover photo

Mergo Mail Merge: The 2025 Review

Before cold outreach became the hot new thing, marketers used something called mail merge. This simple approach combined Google Sheets and Gmail to send out a large number of emails with some level of personalization.
Expandi for LinkedIn and Email Outreach: Pros, Cons, Pricing - cpver photo

Expandi for LinkedIn and Email Outreach: Pros, Cons, Pricing

Explore Expandi’s pros, cons, and pricing in this 2025 review. Compare top alternatives and choose the best outreach tool for your team today!
Clevenio: 2025 Review - Pros, Cons, Pricing and Top Alternatives - cover

Clevenio: 2025 Review – Pros, Cons, Pricing and Top Alternatives

Discover if Clevenio is the right sales automation tool for you in 2025. Compare features, pricing, and alternatives—choose the best fit for your team!
How to Overcome Common Outreach Challenges in 2025

How to Overcome Common Outreach Challenges in 2025

If you look at it, outreach is both an art and a science. Yet, for many busy marketers, challenges like low response rates, poorly targeted lists, or inconsistent follow-up can slow progress and drain resources.