Resources

Etienne

Étienne is a three-time startup founder (Flagback, HireVoice and Highlights), and the author of Lean B2B: Build Products Businesses Want. Highlights finds and prioritizes the biggest optimization opportunities from marketing data, automatically. At Highlights, Étienne is responsible for customer success.

ETIENNE'S POSTS

for SaaS

How to Use Personalized Emails to Improve SaaS Customer Retention

If you're in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.