Connect External SMTP from Mailgun or SendGrid to Woodpecker
We've recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it's easier for you to connect your SMTP to Woodpecker. If you haven't been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker's integrations with Mailgun and SendGrid and how you can actually benefit from that.
What to Do if You Feel Like Cold Emails Don’t Work for You?
Have you ever felt like that? You've sent a cold email campaign and you've got poor response. "Argh, this just doesn't work for me..." I bet most of us have thought that to themselves at least once. In moments like that, we are usually demotivated and we feel helpless. We feel like we want to give up. But if you give up too soon, you might miss a lot of opportunities. Before giving up on cold emailing, you can do at least 12 things to verify if cold emails really don't work for you, or if they haven't work for you because you were missing something in your approach. See what you can do.
How to Increase your SaaS Trial-to-Paid Conversion with Personalized Email Campaigns
I write a lot about cold email outreach automation, which is a part of outbound sales. But today I've got something quite different that I want to share with you. I want to show you how your own inbound sales team can use email automation to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to nearly 3000 B2B customers in 4 years. Keep reading to learn more about the whole process and see some email templates.
External SMTP for Cold Emails – Can It Improve My Deliverability?
This one's about deliverability. And I'd say it's for more advanced email senders. I tried to explain things as simply as possible for everyone to get the idea behind the external SMTP services. Check what external SMTP is, when it's a good idea to use it, and if you could be interested in using it to send your cold emails.
How We Actually Rework Our Ideal Customer Profile
At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP) framework that we adopted at Woodpecker and about the way we worked on our marketing personas. At that point, we had around 100 B2B customers. Our customer base has grown to 1000 since then. And it has obviously changed a bit, too. Here's about how we actually measure the changes in our customer base in order to constantly rework our ideal customer profile as our company grows, and why it's important to keep the ICP up to date in general.
Celebrating 1000+ Customers at Woodpecker.co
This month, we hit the magic number of 1000 B2B customers at Woodpecker.co. We decided to celebrate in a very special way. This time, instead of preparing a rough-numbers report, we decided to surprise you with a natural science article about great spotted woodpecker’s vs. Woodpecker.co's life cycle. Check in what ways Woodpecker resembles its natural counterpart and learn more about Woodpecker's symbionts (a.k.a. customers).