Lemlist is a popular sales engagement platform that gets a lot of love from sales and marketing teams in 2025. If you want to invest in outreach campaigns and cold outreach automation with high levels of personalization, Lemlist is probably high on your radar. It has a solid feature set, decent customer support and many other things that warrant its 4.5/5 ranking on G2 with more than 800 reviews.
Today, we take a look at Lemlist: the good, the bad, the cost, and some of the best options you can consider if Lemlist doesn’t meet your outbound sales needs.
What is Lemlist and who is it for?
Lemlist is an email outreach and sales engagement platform built for sales teams, marketers, and founders who want to connect with leads in a more personal way.
It helps users send automated cold emails that look like real one-to-one messages, complete with dynamic personalization, custom images, and follow-up sequences.
Lemlist offers features such as deliverability tracking, warm-up tools, and integrations with popular CRMs like HubSpot and Salesforce. Users can also build multi-channel campaigns that combine email, LinkedIn, and phone outreach within one dashboard.
Lemlist is best for small to mid-sized businesses and agencies that want to scale their outbound efforts without sacrificing personalization in their sales processes. It’s popular with sales professionals looking for automation that still feels human enough to create genuine sales and customer support experiences.
Let’s see how much it will cost you to use Lemlist for your cold outreach efforts.
Lemlist pricing: how much does Lemlist cost?
Lemlist offers three paid plans: Email Pro, Multichannel Expert, and Enterprise. There’s no free plan, only a 14-day free trial. Plans can be billed monthly, quarterly (10% off), or annually (20% off). You can also buy extra credits at $50 for 5,000, which is useful for larger lead volumes.
For a full overview of Lemlist pricing, check out the detailed write-up on our blog.
Email Pro plan – starts at $55 per user per month
Best for teams focused only on email outreach.
Key features:
- Unlimited email sequences and follow-ups managed from a unified inbox
- Up to 3 sending email addresses per user
- Access to a 450M+ lead database
- Built-in Lemwarm for email warm-up and inbox rotation
- Advanced personalization, A/B testing, and CRM integrations (HubSpot, Salesforce, Pipedrive)
- API access included
This plan suits solo users or small teams who want reliable deliverability and personalization without multichannel features.
Multichannel Expert plan – starts at $79 per user per month
Ideal for teams ready to scale beyond email.
Key features:
- Everything in Email Pro
- Up to 5 sending email addresses per user
- LinkedIn automation (profile visits, invites, messages)
- Cold-calling tasks and reminders
- Multichannel inbox for tracking all outreach
- Personalized landing pages and campaign templates
- Extra integrations (Zapier, Make, n8n)
This plan is ideal for sales teams or agencies that manage full-funnel outreach across multiple channels.
Enterprise plan – custom pricing
Built for larger organizations and high-volume teams.
Key features:
- Everything from Multichannel Expert
- Unlimited guest seats and advanced user permissions
- Dedicated account manager and priority support
- SSO/SAML security and custom onboarding
- High-volume sending and API flexibility
Lemlist’s pricing scales with outreach complexity. Smaller teams stick with Email Pro, growing ones benefit from Multichannel Expert, while large organizations choose Enterprise for deeper support and customization across channels in the same campaign.
Lemlist reviews: the good sides
There are plenty of reasons why customers love using Lemlist for cold outreach. Here are some of the most important ones as highlighted by real users.
The personalization is pretty good
You can personalize messages based on various factors such as job titles, industry, location, and more, in emails and LinkedIn messages, for example. Dynamic personalization lets you add personalized images and text, which helps you save massive time while making it look like it’s 1:1 communication.
“I really like how easy it is to set up and use Lemlist. The personalized sequences save us a lot of time, and the dynamic variables (images, text, etc.) help increase reply rates. It’s a great balance between automation and personalization.” – Source
Multichannel outreach works well
Many other outreach tools work for just one channel, be it email or one social media platform. Lemlist works well for LinkedIn, whether it’s sending LinkedIn invites or writing personalized messages.
“I really appreciate lemlist for its ability to manage multi-platform automations, especially the LinkedIn outreach sequences. The integration with AI makes the workflow much smarter, helping me save time while keeping my messages personalized and effective. This combination of LinkedIn automation, cross-platform campaigns, and AI-driven processes is what I like most.” – Source
Lemlist reviews: the negatives
Lemlist has a lot of reviews on G2 (800), but at the time of writing, only 75% of them have five stars. Here are some of the most common complaints that come up in Lemlist reviews.
The learning curve can be steep
Users report that while Lemlist is pretty powerful, that power comes at a certain cost. For new users who want to do things like multichannel outreach, it can be really difficult to understand what you need to do. And according to some users, even finding the most basic features can be complex:
“With the platform’s evolution, I find the menus have become less intuitive. I sometimes struggle to locate the information I’m looking for. Creating and managing reports and dashboards has also become more complex than before. Furthermore, the way contacts and companies are managed doesn’t seem well suited to our needs, which is why we don’t use that feature.” – Source
“There are a ton of possibilities within Lemlist. There is a learning curve to discovering all you can do. We would also love to see deeper, more seamless connections to HubSpot, especially when it comes to knowing who has booked a call or replied to our campaigns.” – Source
The data isn’t always very accurate
The success of your email campaigns depends largely on accurate data and verified contact details. Unfortunately, Lemlist doesn’t shine in this department and users report that the data can be outdated and that the platform may even show companies that no longer exist.
“One aspect that certainly requires more attention is the contact database. Currently, there are too many entries for businesses that are no longer active. I would recommend removing these inactive contacts and verifying the ones that are still in operation. Otherwise, it can be difficult to confirm all the information on your own.” – Source
The contact management could be better
While Lemlist integrates with many popular crm systems, the data management features within the platform itself could be better. If you’re just starting out and want to just send some messages across multiple platforms, you won’t have such an easy time managing contacts.
“One thing that could be improved is the management of your contacts within Lemlist. I understand that it isn’t a CRM, but it would be helpful to have the option to sort all columns in All Contacts view, and most importantly, be able to download columns such as the campaign each contact is currently associated with. The contact export feature is just a bit rudimentary.
The sorting and filter functions in the All Contacts view is also not ideal. Still have not found a way to sort contacts by company, for example.” – Source
The pricing is not on the cheap side
Lemlist pricing starts at 55EUR per user per month, which is not on the cheap side as it is. But as you add more features and integrations, you’ll have to upgrade to higher plans. The MultiChannel Expert plan starts at 79EUR per user per month if you want features such as intent and signal targeting and better integrations such as Zapier.
“It’s quite expensive, especially if you want to use it for customers, because you can only add a handful of email accounts that also have to be aliases of one person. Therefore, it’s not very scalable as an agency.” – Source
The best Lemlist alternatives for (multichannel) outreach efforts
If Lemlist doesn’t sound like the right fit for you, there are plenty of cold outreach and sales engagement tools you can try instead. Here are some of the best alternatives to Lemlist you can try for email or LinkedIn outreach.
Woodpecker
Woodpecker is the best Lemlist alternative for teams that focus on email-first outreach. It offers unlimited follow-ups, built-in email warm-up, and advanced deliverability protection across multiple email accounts. The interface is clean, automation is intuitive, and integrations with CRMs like HubSpot and Pipedrive are quick to set up.
Unlike Lemlist, Woodpecker keeps pricing low and transparent, starting at $24 per month, and focuses entirely on making cold email reliable and scalable. It’s perfect for teams that care more about hitting inboxes than juggling multiple channels like LinkedIn or calls.
Persana
Persana helps automate personalized outreach with built-in data enrichment and AI-driven lead scoring. It pulls intent data from LinkedIn and other sources to create hyper-personalized email sequences that sound authentic.
While Lemlist handles campaigns well, Persana goes deeper into data quality and targeting accuracy. It’s better suited for teams that prioritize smarter targeting and personalization rather than managing multiple communication channels.
Saleshandy
Saleshandy is a straightforward cold email automation tool with strong deliverability monitoring and analytics. It supports unlimited sending accounts, automatic follow-ups, and advanced tracking to measure open and reply rates.
Compared to Lemlist, Saleshandy focuses on simplicity, affordability, and speed rather than fancy multichannel setups. It’s ideal for smaller teams or freelancers who want reliable email outreach without dealing with the complexity or cost of Lemlist’s higher-tier plans.
Reply.io
Reply.io is a sales engagement platform that supports multichannel outreach across email, LinkedIn, SMS, and calls. It includes lead generation tools, conditional automation, and detailed analytics dashboards.
Unlike Lemlist, which requires separate setups for some integrations, Reply.io provides a smoother experience for large-scale, multi-touch campaigns. It’s a better fit for enterprise teams that want everything inside one platform.
Smartlead
Smartlead is built for high-volume email outreach with a strong focus on deliverability and automation. It offers inbox rotation, built-in warm-up, AI personalization, and support for hundreds of inboxes per account.
While Lemlist mixes in LinkedIn and call automation, Smartlead keeps things efficient for massive cold email operations. It’s better for agencies and growth teams that send thousands of emails daily and need the infrastructure to maintain sender reputation at scale.
Try the best Lemlist alternative today
Lemlist is very powerful, flexible and supports multi channel outreach. At the same time, getting started can be really difficult. And whether your team is big or small, Lemlist can end up being pretty expensive.
If you want most of Lemlist’s functionality, but with improved email deliverability, lower costs, AI powered tools and higher response rates, Woodpecker is the better alternative for the job.
Try Woodpecker completely free today.