Most businesses don’t have time to jump between multiple tools to keep their marketing and sales on track. GoHighLevel is a platform that puts CRM, automation, and outreach in one place.
It sounds like a dream for agencies and entrepreneurs, but is it as smooth as it claims? Some users love its all-in-one approach, while others say it’s too complex or lacks strong support.
So, does GoHighLevel really help businesses grow, or is it trying to do too much at once?
Let’s break it down and look at three strong alternatives that might be a better fit.
What is GoHighLevel?
GoHighLevel is an all-in-one platform built for businesses that want to manage marketing, sales, and customer relationships in one place.
It’s widely used by agencies and entrepreneurs who run multiple campaigns and need a tool that keeps everything organized. GoHighLevel consolidates various apps for emails, landing pages, contacts, and automation into a single platform.
But while it promises to do a lot, some say it’s not as easy to use as expected.
GoHighLevel might sound like a great fit if you want to elevate your marketing. But does it live up to the hype? Let’s take a closer look and compare it with other options.
GoHighLevel key features
GoHighLevel packs multiple tools into one platform, helping businesses manage marketing, sales, and customer interactions without switching between different apps.
It offers the following benefits:
- CRM and pipeline management – Tracks leads, organizes deals, and helps businesses stay on top of their sales process.
- Automated follow-ups – Sends scheduled emails and texts to keep conversations going without manual effort.
- Websites, funnels, landing pages – Lets users create pages to capture leads and drive sales with a built-in website builder.
- Two-way SMS and email marketing – Helps businesses reach customers with automated or one-on-one messaging.
- Call tracking and recording – Logs and records calls so businesses can review interactions and improve communication.
- Booking and calendar system – Allows clients to schedule appointments directly, reducing back-and-forth emails.
- Reputation management – Monitors and responds to online reviews to help businesses maintain a strong public image.
- White-label options – Lets agencies rebrand the platform and resell it as their own service.
GoHighLevel is built to replace multiple tools, making it popular with agencies and business owners who want all the relevant features in one place. But does it deliver on its promises? Let’s break down its pricing.
GoHighLevel pricing
GoHighLevel keeps things simple with just two plans.
- Starter – $97/month
Includes lead capture tools, automated follow-ups, online appointment scheduling, sales pipelines, and unlimited users. You can set up three subaccounts and manage everything in one place. A 14-day free trial is available if you want to test it first. - Unlimited – $297/month
Everything from Starter, plus API access, unlimited subaccounts, and a branded desktop app for agencies that want to resell the platform. Also comes with a 14-day free trial.
Both plans give full access to the core features, so it comes down to how many accounts you need and if API access is vital to power up your business.
GoHighLevel considerations
GoHighLevel gives you a lot to grow your business, but it’s not without its downsides.
New users often find the platform overwhelming, and customer support can be hit or miss.
Some users mention that getting help isn’t always straightforward.
“Customer service can be frustrating when you need a clear answer on a technical problem. The system they had before was better, but I think they had to change it because of the huge influx of customers. The site can be glitchy on a browser, and the mobile app is limiting.” (Source)
The number of tools available can also make it challenging to learn how everything works.
“Sometimes, HighLevel can feel a bit overwhelming at first. There are so many features, and it takes time to learn them all. The mobile app could be better—it’s not as smooth as the desktop version. Also, a few small bugs pop up here and there, but the support team usually fixes them quickly.” (Source)
Email deliverability has been another concern for some businesses.
“I love GHL, but I just lost a major client because of technical issues and poor support. The email deliverability is a major issue. I’ve used MailChimp and KIT—very simple tools—and their deliverability is great!” (Source)
While GoHighLevel keeps improving, there are things to consider before rolling up your sleeves. You might want to look at other options if you need strong customer support or rely heavily on email outreach.
3 Best GoHighLevel alternatives for 2025
GoHighLevel isn’t the only platform out there. These three alternatives are worth considering if you need better support, stronger email deliverability, or a more straightforward setup.
Woodpecker
Woodpecker is a cold outreach tool built for the best marketers who want to connect with prospects and automate follow-ups. It helps sales teams and agencies run email campaigns while keeping outreach organized.
Instead of switching between different platforms, users can send emails, verify contacts, schedule follow-ups, and reach prospects through multiple channels.
Woodpecker key features
- Automated follow-ups – Keep conversations going by sending reminders to unanswered emails.
- Email verification – Checks contact details before sending to reduce bounces.
- Multichannel outreach – Combines email, LinkedIn, and phone follow-ups to improve response rates.
- Personalized email sequences – Customizes messages based on recipient data.
- A/B testing – Compares subject lines and content to see what performs better.
- Warm-up feature – Gradually increases email activity to avoid spam filters.
- Multi-email management – Supports different inboxes for team collaboration.
Woodpecker considerations
- Woodpecker is focused on outreach, which makes it a strong choice for businesses that need a mix of automation and personalization.
- The multichannel capabilities help reach prospects beyond email, while built-in verification protects deliverability.
- Some users mention that setting up complex sequences takes time, but once configured, campaigns run smoothly.
- Since it’s designed for outreach, businesses needing full CRM functionality may require an additional tool. Thankfully, Woodpecker fully integrates with many CRMs like Pipedrive.
Woodpecker pricing
Woodpecker’s pricing depends on how many prospects you contact each month.
- Starter – $20/month
- Contact 500 prospects
- Store 2,000 prospects
- 2 warm-up email accounts
- Includes follow-ups, email verification, and A/B testing
- Growth – $126/month
- Contact 10,000 prospects
- Store 40,000 prospects
- 20 warm-up email accounts
- Adds condition-based automation and advanced analytics
- Scale – $903/month
- Contact 100,000 prospects
- Store 400,000 prospects
- 135 warm-up email accounts
- Includes everything from Growth, plus custom reports
- Max – $6,666/month
- Unlimited contacts, storage, and warm-up accounts
- Designed for large-scale outreach
An agency plan starts at $56/month for businesses managing multiple clients.
Try Woodpecker for smarter outreach
Woodpecker automates email campaigns, keeps inboxes organized, and expands outreach beyond a single channel. If you’re looking for a tool that helps you connect through email start a 7-day free trial and see how it works for your business.
Zixflow
Zixflow is an AI-powered CRM, customer engagement, and marketing automation tool designed to help businesses capture new leads and nurture leads into customers.
It combines email finding, campaign automation, and multi-channel messaging in a single platform, so businesses don’t have to duct tape multiple platforms together.
Zixflow key features
- AI-powered engagement – Automates follow-ups, reminders, and responses to keep leads engaged.
- Multi-channel features – Connects with customers through WhatsApp, RCS, SMS, email, and voicemail drops.
- Lead capture form builder – Helps businesses build drag & drop surveys and forms to collect customer information.
- Email finder and validation – Scrapes and verifies email addresses for outreach campaigns.
- Marketing automation – Lets users create multi-channel campaigns to reach leads across different platforms.
- Workflow and pipeline management – Organizes deals, tasks, and customer interactions in one place.
- Integration with websites, funnels, and landing pages – Works alongside other tools for a complete digital marketing engine.
Zixflow considerations
- Zixflow packs a lot into one platform, making it a strong choice for businesses that need multi-channel support and automated nurture conversations.
- But with so many features, setting everything up can take time. Some users find the interface a bit complex, especially when managing workflows and integrations.
- The email finder isn’t always accurate, which can be frustrating for businesses that rely on cold outreach.
- While award-winning support is available, onboarding may require extra effort. If you’re looking for a simple CRM, Zixflow might feel overwhelming at first.
Zixflow pricing
Zixflow has one free and two paid plans for up to three users.
- Free Plan – Includes WhatsApp, SMS, email, outgoing messages, and pay-as-you-go pricing.
- Marketing Stack – $39/month – Adds unlimited contacts, inbox for incoming messages, chatbots, and mobile app.
- Business Stack – $69/month – Includes everything from Marketing Stack, plus deals, forms, cadences, and a LinkedIn extension.
There are no contracts or obligations, and you can cancel at any time.
Breakcold
Breakcold is a sales CRM with cold email and multi-channel support built for successful digital marketers, agencies, and consultants. It helps businesses manage their workflow, nurture leads, and create full websites, funnels, and landing pages without extra tools.
Instead of switching between different platforms, Breakcold keeps everything under one roof – CRM, email outreach, pipeline tracking, and building the digital marketing strategy.
Breakcold key features
- Unlimited email campaigns – No limits on sending, making it easier to scale outreach.
- Personalized messaging – Full customization of messaging for better audience engagement.
- Unified inbox – Keeps emails, voicemail drops, SMS, and inbound calls in a single dashboard.
- Automatic domain rotation – Maintains deliverability without manual intervention.
- Lead tracking and pipeline management – Organizes leads, websites, funnels, and calendars efficiently.
- AI-powered engagement – Leverage AI and artificial intelligence to improve outreach and responses.
Breakcold considerations
- Breakcold has a steep learning curve, and some users report integration issues with other tools.
- The funnel builder and analytics reports in one place are helpful, but the platform still lacks some advanced insights.
- Filtering contacts later can be a hassle if they aren’t organized from the start.
- While it covers new services for digital marketing, it’s not as focused on cold emailing as other alternatives.
Breakcold pricing
Breakcold has three paid plans and a 14-day free trial but no free version.
- CRM Essentials – $29/user/month – Includes a unified inbox, workflow automation, and unlimited contacts.
- CRM Pro – $59/user/month – Adds LinkedIn inbox, lead tracking, and advanced engagement tools.
- CRM Max – $79/user/month – Includes Telegram integration, AI-powered insights, and upcoming advanced analytics.
There are no obligations, no contracts – you can cancel at any time.
Get on a higher level with Woodpecker
Cold outreach tools should help you grow your business without adding extra work. GoHighLevel aims to replace multiple tools, but some users find it overwhelming or struggle with email deliverability.
If you need a focused outreach tool with multi-channel support, Woodpecker keeps things simple.
It automates follow-ups, verifies contacts, and helps you connect through email, LinkedIn, and phone without jumping between platforms.
Before committing to a tool, think about what you actually need.
If you want an all-in-one CRM with marketing automation, GoHighLevel might be worth exploring. But if your main goal is cold outreach that converts, Woodpecker is a strong alternative.
Start a 7-day free trial of Woodpecker now!