YAMM, or Yet Another Mail Merge, is a popular tool for sending bulk emails. It can be fairly easy to send an email to multiple recipients from a Gmail account. However, sending out hundreds of emails can be a challenge. This is where a mail merge tool comes in.
Today, we examine YAMM and how the mail merge process can help you reach a large number of recipients at once.
What is YAMM or Yet Another Mail Merge?
YAMM, or Yet Another Mail Merge, is a tool that allows anyone to send personalized messages to a large number of recipients from Gmail. If you don’t want to get a dedicated tool for email campaigns and you want to stick with Google Workspace, this is an exceptional tool for the job.
Top features in YAMM
Sending personalized emails through Gmail is a breeze with this platform. Here are a few features you can use to send mass personalized emails:
- Direct integration with Gmail and Google Sheets
- Easy mass email personalization
- Real-time result tracking with direct analytics
- Mail merge campaign scheduling
- Google Forms email notifications
- Adding attachments to mail merges
- Sending quick email surveys to Google contacts
- Contact list segmentation
- Email unsubscribe links
- Several email template choices
In other words, YAMM is an easy way to send personalized emails without a steep learning curve.
Some downsides of YAMM
Yet Another Mail Merge generally has favorable reviews. As users state, anyone who can use mail merge markers can quickly start with mass email campaigns. But not everything is perfect.
Users complain that there is not a wide variety of email templates. If you want to launch a mail merge campaign, you’ll have to create and design your own emails.
Compared to most other mail merge and cold email tools, YAMM has no built-in spam protection. In other words, there are no tools to protect your sender reputation and prevent your emails from landing in the spam folder.
Also, it does not have sophisticated automation features. For example, it does not allow you to use personalized data to launch full-scale marketing campaigns with automated follow-ups and triggers.
In the lower plans, the daily email limitations are set quite low, and you can’t send many email messages to potential customers.
YAMM pricing
There are three pricing tiers.
In the Personal tier, there are three plans: Free (with all the basic features and email tracking), Personal at $2.08 per month (for Gmail accounts, basic features, and up to 400 recipients per day), and Professional at $4.17 per month (Google Workspace email, up to 1,500 emails per day).
The Team plan gives you five user seats and 1,500 recipients per user per day, costing $12.50 per month. The Unlimited plan does not have publicly available pricing, so you must request a quote.
Top YAMM alternatives to try in 2025
Want something to send personalized emails to multiple recipients but YAMM does not meet your requirements? Many other ways exist to launch an email campaign to a large audience. Here are some top choices to consider for bulk emails.
Woodpecker
Woodpecker is a versatile cold email tool designed to help agencies, teams, and businesses of all sizes engage with their audience. With strong cold outreach capabilities and competitive pricing, Woodpecker is ideal for industries across the board.
Key Features and Benefits of Woodpecker:
- Natural and Protected Sending: This feature safeguards your accounts from spam filters, using human-like sending patterns to improve deliverability.
- All Clients in One Panel: Manage multiple client accounts from a single dashboard, simplifying outreach for agencies and teams.
- Warm-Up & Recovery: Maintains high email deliverability, gradually increasing send volumes to protect sender reputation.
- 24/7 Deliverability Monitoring: Constantly tracks email performance to prevent issues before they occur, ensuring maximum reach.
- White-Label Reporting: Provides real-time, branded reports for clients, helping inform them of campaign progress.
- Seamless Integration: Easily connects with other tools, making it compatible with your existing software and email providers.
- Email List Verification: Reduces the risk of invalid addresses, improving deliverability and protecting your sender reputation.
- A/B Testing: Tests different email elements to find the most effective approach, enhancing campaign success.
Pricing:
Woodpecker’s plans start at $29 per month, allowing you to contact up to 500 people. It’s designed to scale with your business, with flexible pricing based on the number of contacts. Unlike many competitors, Woodpecker includes unlimited team members at no extra cost and tools to organize and optimize email campaigns effectively. A 7-day free trial is also available.
Considerations:
API access is available as an add-on.
Users’ Opinions on Woodpecker:
- “We switched from Yesware to Woodpecker, and it’s the best business decision we’ve made all year.” — G2
- “I like that you can do A/B testing with this tool. The dashboard is very intuitive and easy to use.” — G2
- “It’s intuitive, easy to use, has a great support team, organizes very interesting webinars, and just works perfectly!” — G2
- “Easy to use with great deliverability results.” — G2
- “Out of the three platforms I’ve tried for cold emailing, Woodpecker has the most intuitive interface and simplest pricing.” — G2
Ready to get started with the best YAMM alternative? Sign up for your free trial of Woodpecker today!
MailMeteor
Mailmeteor is an email marketing tool that enables businesses to send personalized cold outreach emails directly through Gmail and Outlook. Designed for simplicity, Mailmeteor is an effective option for small teams looking to streamline email campaigns without needing advanced multi-channel support.
Top Features:
- Mass Email Campaigns via Gmail and Outlook: This feature allows users to run bulk email campaigns directly from Gmail or Outlook, keeping outreach simple and integrated.
- Scheduled Sending: Let users schedule emails in advance to reach recipients at optimal times.
- Email Deliverability Features: Includes tools to improve deliverability, ensuring messages land in inboxes.
- AI-Based Personalization: AI is used to personalize messages, enhancing engagement with recipients.
- Scheduled Follow-Ups: Automates follow-up emails to improve response rates without manual intervention.
Pricing:
Mailmeteor offers flexible pricing options to meet various needs:
- Starter ($4.99): Allows users to send up to 7,500 emails monthly.
- Premium Plan ($9.99/user/month): Supports up to 15,000 emails monthly.
- Pro Plan ($24.99/user/month): Increases the monthly limit to 45,000 emails.
- Business Plan ($49.99/user/month): Allows up to 60,000 emails monthly for higher-volume outreach.
Downsides:
Mailmeteor provides basic features compared to major competitors, and some users find the email templates lacking in customization. Additionally, the in-app user experience could be improved for easier navigation.
User Reviews:
Users generally appreciate Mailmeteor’s simplicity, though some note the limited feature set. One reviewer stated, “The features are basic. It could provide more tools to run analytics on the emails sent to better understand user behavior, especially in the basic version.”
Gmass
GMass is a mail merge tool designed to send mass email campaigns directly from Gmail. It’s ideal for individuals and teams looking to manage outreach efforts without leaving their Gmail inbox, making it simple yet powerful for cold email campaigns.
Top Features:
- Extended Gmail Sending Limits: Allows users to exceed Gmail’s typical sending limits for large campaigns.
- Campaign Performance Analytics: Provides insights into open rates, click-through rates, and other metrics to track performance.
- Automated Follow-Ups: Sends follow-up emails automatically, helping improve response rates.
- Email Polling and A/B Testing: Gathers feedback with polls and optimizes campaigns by testing different email versions.
- Personalization and Scheduling: Customizes messages for each recipient and schedules emails for optimal delivery times.
- Segmented Campaigns and Unsubscribe Management: Sends targeted emails to specific groups and manages unsubscribe requests.
- Reply Management and Email List Builder: Manages replies efficiently and builds email lists from contacts in Gmail.
Pricing:
GMass offers separate plans for individuals and teams:
- Individual Plans:
- Standard ($25/month): Basic features for individuals running outreach campaigns.
- Premium ($35/month): Adds advanced tools for higher engagement.
- Professional ($55/month): Includes all features, ideal for power users.
- Team Plan (Premium $145/month): Designed for teams needing shared access and collaborative tools.
Downsides:
While GMass is feature-rich, users may find it overwhelming due to the number of options available. Its pricing structure could also be more flexible, and it lacks CRM integrations, relying solely on data from spreadsheets.
User Reviews:
Users appreciate GMass’s extensive functionality, though some find the feature set overwhelming. One reviewer mentioned, “There are a ton of functions in GMass, which could lead to confusion, but it’s user-friendly overall.” Another noted, “The platform is intuitive, but a learning curve exists for new users. More up-to-date tutorials for advanced features would be helpful.”
RightInbox
RightInbox is an email marketing tool that integrates directly with Gmail, enabling users to write, schedule, and send personalized emails to their lists. It offers a suite of features to improve email management, including scheduling, tracking, and templating, making it a useful tool for individuals and small teams managing outreach from their Gmail inbox.
Top Features:
- Email Scheduling and Reminders: Users can schedule emails and set reminders for follow-up actions.
- Customizable Signatures and Embedded GIFs: Adds personalization and visual elements to emails.
- Email Sequence Builder and Templates: Builds multi-step email sequences and provides templates for quick access.
- Recurring Emails and Smart Link Previews: Automates repeated emails and enhances link previews for better engagement.
- CRM Integrations and Email Tracking: Integrates with CRMs and tracks email opens and clicks to monitor engagement.
- Mail Merge and Encryption: Supports mail merge for personalization at scale and offers email encryption for added security.
- Email Summarizer: Summarizes long email threads for more effortless follow-up.
Pricing:
RightInbox offers three pricing plans:
- Free Plan: Allows up to five monthly emails for tracking, reminders, and templates.
- The Personal Plan ($7.95/month) provides unlimited tracking, reminders, recurring emails, and scheduled emails.
- Professional Plan ($14.95/month): This plan includes all the Personal plan features, plus unlimited mail merge, sequences, CRM integrations, and priority customer support.
Downsides:
RightInbox has several limitations that users have noted:
- Customer Service Delays: Users report slow responses from customer support, especially when resolving technical issues.
- Buggy User Interface: The Gmail interface can be glitchy, impacting the user experience.
- Email Tracking Issues: The tracking feature does not always work reliably, which can hinder tracking campaign performance.
User Reviews:
Users have mixed feedback about RightInbox’s functionality and support. One user shared, “I experienced an issue and reached out for weeks to get it resolved. Customer service was slow, and they canceled my service without issuing a refund.”
Another mentioned, “Tracking could be improved to better monitor when emails are opened, and templates could use more organization options.” Some users found the platform buggy, saying, “Tons of problems; sequences won’t save, spacing distorts, can’t save images to templates—you will waste a lot of time.”
Quickmail
Quickmail is a cold email outreach tool streamlining outbound campaigns for sales teams and agencies. With features designed to automate drip campaigns and follow-ups, Quickmail helps improve deliverability and drive conversions through personalized messaging.
Top Features:
- Email Inbox Warmup: Gradually builds sender reputation, ensuring emails reach inboxes instead of spam folders.
- Multiple Inboxes with Rotation: Supports and rotates multiple inboxes automatically, enhancing deliverability.
- Split Testing: Allows A/B testing of emails to find the most effective message variations.
- Detailed Email Reports: Provides insights into open rates, click-through rates, and overall campaign performance.
Pricing:
Quickmail’s pricing structure is simple:
- It starts at $49/month and allows up to 30,000 emails. Users can test the platform for free during a 14-day trial.
Downsides:
While Quickmail is a powerful outreach tool, users have noted some challenges:
- Complex User Experience: The tool can be difficult to navigate, especially for new users.
- Slow Email Warmup: Although effective, the warmup process is slower than some users would like.
- Customer Support Issues: Customer support response times could be improved.
- API and Integration Challenges: Users have reported that setting up integrations and working with the API can be time-consuming.
User Reviews:
Feedback on Quickmail’s features is mixed. One user commented, “The email warmup feature gets a lot of praise, but some users find it a bit slow.”
Another mentioned, “The analytics aren’t the greatest, and setting up integrations or the API can take time.” Despite these concerns, users value Quickmail’s automation capabilities and inbox rotation for enhancing email deliverability.
Conclusion
If integrations with tools such as Google Sheets and Google Docs are important to you, then sending mass emails from YAMM is the logical choice. However, the YAMM add on to a Gmail account is not the ideal platform to send out full-blown cold email campaigns.
Why not consider an alternative instead?
With Woodpecker, you get all the tools to succeed with cold email campaigns. Email validation, inbox warmup, segmented lists, automated follow-ups, detailed analytics and much more.
Don’t settle for less; get a free trial of Woodpecker today.