If ChatGPT, Claude and similar platforms are not suitable for your use case, you’re probably looking at dedicated AI writing tools for cold outreach emails. There is a huge number of them in the market today, especially for the cold email outreach niche.
Today, we examine Smartwriter, a tool for AI content creation and automated outreach. Let’s find out whether you can trust it with your next email campaign.
What is Smartwriter?
Smartwriter is a personalized email writer that helps you reach more people through cold email.
Smart writer top features
Smartwriter promises deep researched cold emails that can turn your entire campaign into a beast that converts prospects into customers.
It offers the following features:
- Social personalization (based on social media account activity)
- Personalized icebreakers (based on prospect’s online data, such as prospect’s job bio)
- Backlink personalization
- Contextual email pitches with proven conversion systems
Smartwriter apparently does all this while abiding by data protection laws, ensuring you don’t get into legal problems with your cold email activity.
Pricing and plans
There are three plans: Basic, Popular, and Pro.
In Basic, for $49 per month, you get up to 15 personalized lines per lead, up to 400 leads, and full access to AI tools.
The Popular plan is $124 monthly and gives you up to 15 personalized lines per lead, 1,200 leads and all AI tools.
The Pro plan is $299 per month and gives you 3,500 leads.
What customers are saying
Smartwriter customers have quite a few complaints about this tool.
Some features are simply broken and do not work.
Canceling your plan is almost impossible because there is zero customer support. As one customer says:
“Unfortunately, I had to spend a whole day chatting to my card company to block future payments, because once you subscribe to this and pay for it, it’s impossible to cancel on their website. I have also submitted a chargeback request. I emailed them but there was no reply, and the chat support is non-existent. Seems like they will get caught out soon enough, and this software will cease to exist. Don’t waste the time and money that I spent on this!” – Source
The user interface is clunky and outdated. The personalizations are fairly limited and do not work as described. As one user puts it:
“Sometimes the output will pull irrelevant information, but the team can refund those outputs to save credits. Additionally, it is impossible to generate one first liner, but forces you to generate 2~3, which can use more credits than intended. Let’s hope the team allows only one output to be generated.” – Source
In other words, the content generated may not be as personalized as promised.
Top Smartwriter alternatives for cold outreach
If your recipients immediately delete your emails instead of purchasing but Smartwriter does not make you excited, we have just what you needed. Here are some of the best Smartwriter alternatives for cold email creation in 2025.
Woodpecker
Woodpecker is a cold email tool designed to help agencies and businesses optimize their outreach efforts. With tools like email warmup, list verification, and seamless integrations, Woodpecker ensures your campaigns are set up for success.
Key Features and Benefits of Woodpecker:
- Email Warmup and Verification: Prepares inboxes to avoid spam folders and ensures all email addresses are valid before sending.
- Drip Campaigns and Automation: Allows users to create automated email sequences using a drag-and-drop builder and customize actions based on recipient behavior.
- Advanced Analytics and Split Testing: Tracks performance metrics like bounce rates and engagement, and identifies the best-performing email strategies.
- Comprehensive Integrations: Connects with CRMs like Pipedrive and HubSpot, communication tools like Slack, and scheduling tools like Calendly. Custom integrations can also be created via Zapier.
- AI-Powered Personalization and Templates: Provides email templates and AI-driven personalization to enhance engagement.
- Deliverability Monitoring and Inbox Rotation: Protects sender reputation and ensures emails consistently reach the inbox.
Pricing:
Woodpecker pricing starts at $29 per month, including:
- Outreach to 500 prospects.
- Free email warmup and verification tools.
- Unlimited team members and email accounts.
- Additional features like inbox rotation, bounce shield, and AI-assisted email writing.
Considerations:
Woodpecker is a robust tool for email outreach but focuses primarily on email, without additional multi-channel capabilities like LinkedIn automation.
Users’ Opinions on Woodpecker:
- “Easy to set up with great integrations, and the deliverability tools are top-notch.” — G2
- “Split testing and analytics helped us refine campaigns effectively.” — G2
- “The platform is intuitive and works perfectly for cold email campaigns.” — G2
And the best part is that you can try Woodpecker for free!
Nureply
NuReply is an AI-powered cold email tool that helps businesses create highly personalized email sequences to drive sales. With features like email warmup, real-time analytics, and automated follow-ups, it’s designed for teams looking to scale their campaigns effectively.
Key Features and Benefits of NuReply:
- Unlimited Email Accounts: Supports Gmail and Outlook, making it ideal for scaling campaigns with multiple accounts.
- Email Warmup: Ensures high deliverability rates (up to 95%) by gradually increasing email activity.
- AI-Powered Personalization: Creates tailored email sequences to engage recipients more effectively.
- Cold Email Sequence Builder: Simplifies the creation of multi-step email campaigns.
- Drip Campaigns with Automated Follow-Ups: Keeps communication consistent and timely without manual effort.
- Real-Time Email Analytics and Monitoring: Tracks campaign performance with actionable insights.
- Unified Inbox: Consolidates all email communications in one place for better management.
Pricing:
NuReply offers flexible pricing options:
- Starter Plan ($99/month): Includes 1,500 Icebreaker credits for personalized outreach.
- Growth Plan ($159/month): Provides 3,000 credits and API access for advanced users.
- Enterprise Plan ($389/month): Features 8,000 credits and priority support.
- Unicorn Package ($30,000): Lifetime access to all NuReply features, ideal for businesses committed to long-term use.
Considerations:
While NuReply offers powerful personalization and analytics tools, there are some downsides:
- Customer Support: Response times can be slow, which might be challenging for users needing quick assistance.
- Email Formatting: Limited support for CSS and HTML templates, which can restrict customization.
- Performance Issues: Occasional slowdowns when working with large email lists.
Users’ Opinions on NuReply:
- “Nureply offers an easy setup, high deliverability rates, and AI-powered personalization for engaging emails. It supports unlimited accounts, warmups, sequences, APIs, and lead uploads, making it perfect for scaling campaigns.” — G2
- “I like almost everything in NuReply, but it lacks some features like CSS formatting for emails and a button to delete campaigns. Configurable warmup settings would also be a nice addition.” — G2
Lyne.ai
Lyne.ai is an AI-powered sales tool that helps businesses scale their outreach efforts by creating hyper-personalized cold email campaigns. With integrations and an API for contact enrichment, it is designed to enhance email outreach performance.
Key Features and Benefits of Lyne.ai:
- Hyper-Personalized Campaign Creator: Develops tailored cold email campaigns to engage leads more effectively.
- AI Intro and Icebreaker Generator: Creates personalized introductions and icebreakers for each prospect, enhancing engagement.
- Tool Integrations: Works seamlessly with popular cold email tools like Woodpecker, Lemlist, and Mailshake.
- Enrich API: Enriches contact databases with additional data for better targeting.
Pricing:
Lyne.ai offers two pricing options:
- Pay-As-You-Go Plan: $6 for 20 credits, with access to basic features.
- Custom Plan ($120/month): Includes 1,200 Lynes (credits) for scaling campaigns.
- Annual Option ($250/year): Provides 100 monthly credits with the same features as the Custom Plan.
Considerations:
While Lyne.ai offers powerful AI-driven personalization, there are some downsides:
- Complex User Interface: The platform may feel overwhelming for new users.
- Customer Support: Users report slow or unresponsive customer service.
- Mixed Results: Personalization results can vary; achieving optimal performance requires testing.
- Pricing Confusion: The free plan is not actually free, as users must pay for credits.
Users’ Opinions on Lyne.ai:
- “Doesn’t work when you’re targeting SMBs in the digital space. It will not find any Lynes in 90% of cases, and when it does, they are often low quality.” — G2
- “Using LinkedIn-based first lines isn’t effective in most cases. The lines are too informal and risk being marked as spam.” — G2
- “Lyne.ai offers unique personalization by pulling data from sources beyond LinkedIn, which is why I switched from QuickMail.” — G2
Quicklines
Quicklines is an AI-powered tool designed to streamline the creation of personalized cold emails by generating tailored opening lines, enhancing engagement, and improving response rates.
Key Features and Benefits of Quicklines:
- AI-Powered Personalization: Utilizes artificial intelligence to craft unique opening lines for each recipient, increasing the likelihood of engagement.
- Social Data Integration: Gathers relevant information from prospects’ LinkedIn profiles to inform personalized content.
- Efficiency: Claims to be 40 times faster and six times cheaper than manual methods for generating personalized email content.
Pricing:
Quicklines offers a straightforward pricing model:
- Lifetime Access: A one-time payment of $59 provides lifetime access to the platform, including 300 credits per month and ongoing product updates.
Considerations:
While Quicklines offers valuable features, there are some limitations:
- Limited Integrations: Currently lacks built-in integrations with other tools, which may affect workflow efficiency.
- No Chrome Extension: Absence of a browser extension limits on-the-go functionality.
- Variable Personalization Quality: AI-generated lines may sometimes lack a human touch, necessitating manual editing.
- Administrative Features: Missing certain administrative capabilities, such as the ability to upload via Google Sheets.
Users’ Opinions on Quicklines:
- “Some of the things that the tool lacks: No inbuilt integration, No Chrome extension (for on-the-go generation), Sometimes the human touch is missing in the lines, Admin features are missing, Upload via Google Sheet link is not available.” — G2
- “Quicklines drastically removed our time to launch new cold email campaigns. Previously it took us 3-5 days just to get the lead lists ready because we had to have VAs spend hours every day writing personalized first lines for our prospects. Now it literally takes 30 minutes max once a month for each client. A no-brainer at this price.” — Product Hunt
Conclusion
Smartwriter seems promising, but it doesn’t deliver the features it promises. With customer support issues, billing problems and a lack of proper personalization, you might be better off looking at some of its alternatives.
Why not try Woodpecker instead? We have everything you need to nail cold email. Inbox warmups, verified emails, segmentation, and automated followups are some of the many reasons why Smartwriter users switch to Woodpecker.
Sign up for your free trial today!