Woodpecker Blog

How to Use High-Level Personalization in Influencer Outreach

We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked Magdalena Urbaniak, a Global Communications Manager at Brand24 -a SaaS app for social media monitoring, to tell me a bit more about it. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.

10 mins read

Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered

Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects' inboxes. And to make that happen, it's crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.

18 mins read

How Does Personalization Affect Cold Email Deliverability?

I've already written a few pieces on personalization in cold email. I've given numerous reasons why personalization is a must. Yet, here's another one: deliverability of your cold email campaigns. This is something you can't just ignore or omit, because if you do – your emails will simply stop being sent. Here's more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.

8 mins read

How to Warm Up My Email Address before Cold Outreach

Remember how I wrote about why it's a good idea to set up  a separate email for outbound? Here's a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it's crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here's more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.

19 mins read

Attachments in Cold Email: Should We Ever Use Them?

Lately, we got some questions from our users about attachments in cold email. I understand that many sales people got used to sending emails including attachments. But when it comes to cold email campaigns, attaching files to the messages may actually make you look less reliable as an email sender, and thus cause some serious deliverability problems. I decided to write this post to show you some reasons why using attachments in cold email may not be the best idea. I also present here some alternative ways of sharing content with your prospects.

14 mins read

Customer Case Study: How edrone.me Builds Relations with Future Customers Using Cold Email

It's a dream for a SaaS team when they hear that a customer of theirs is satisfied with the service and wants to share their experience as a case study. That's what happened to us when Michal Blak, the Co-founder and CEO of edrone.me told us that he's open to tell the story of his team's experiences with Woodpecker. Michal Konieczny, who takes care of business development at edrone, added his two cents and here we are. Check how the e-commerce CRM uses Woodpecker to start conversations with their ideal customers.

8 mins read

What Is Woodpecker Partner Program And How Did We Start It?

Woodpecker Partner Program kicked off just a couple of months ago. We've created it to support the companies and the people who refer Woodpecker to their partners, customers, and friends. Today the program includes over 80 partners. In this post, I wanted to give you a little summary on how it works, who can be a part of it, and how we plan to develop it in the future. Read on to check what you can gain by becoming our partner.

3 mins read

Cold Email Clichés, or What Your Prospects Have Seen Too Many Times to Care

If you've been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.

13 mins read

Customer Case Study: How Lead Pal Uses Cold Emails to Get New Agency Customers

Last week we announced 500+ companies on board with Woodpecker. This week we'd like to introduce to you one of them. They are called Lead Pal and they are a lead generation agency who provide their clients with full service outbound lead generation as well as custom-made prospect lists. I've had a great pleasure to talk to George Fironov – the founder of Lead Pal, who told me the story of how he started his business and how he's been developing it with cold email outreach.

5 mins read