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How to Make My Cold Emails Personal? Vol.2: Copy
Right, so we did some research on our prospects. Time to write mind-blowing, personal copy of our emails. That's where things get tough... But if you really did your homework right, it won't be as hard as you think. Here’s how to use the outcome of your research and skillfully incorporate it in your emails to impress your prospects and make them hit ‘Reply’.
How to Make My Cold Emails Personal? Vol.1: Research on My Prospects
In the previous article I described two reasons why people hate cold emails. Then, I converted them into two rules we should follow if we want to make our messages personal. That was a lot of theory and analysis, but what about practice? Well, here’s how I find out who my prospects really are to make my outreach personal and relevant.
Why do people hate cold emails & what can you do to make them love yours?
Have you ever wondered why most people hate getting cold emails? We always say we hate them, but can we actually tell why? I think that when we realize the reasons why we hate receiving cold emails, we will be able to write and send cold emails that our addressees won’t actually hate. So why, oh why, do we all hate getting cold emails?
Why Woodpecker? – How we came up with the name & logo for our start-up
A friend of mine is a musician. He once told me that giving a name to a newly founded band before you even start rehearsing is a bad juju. At least, it’s always appeared to be like that with most of the bands he was supposed to play in. Whenever they came up with an awesome name first, the band hardly started playing together before it was over. So supposedly, a better way is to take an action first, and then try to come up with a name for what you’re doing. I’m not sure if this works the same way for start-ups as it does for bands. But I hope so, cause if it does, it means that we followed the right order with Woodpecker.
How email automation helps us manage cold outreach
So you’ve got your email and follow-up copy and a good-quality list of prospects. You’re ready to start sending. You just can’t wait to see first replies...
Follow-up Emails: How Many & How Often?
We already know that we need to follow up. We also have an idea of what our follow-up emails should look like. Now, how do we know when to send the follow-up messages? How many of them should we send for optimal results? Where is the line between persistence and stalking?
Why Should You Always Send Follow-up Emails?
Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn't respond to our initial message are a must if we think of a truly effective cold email campaign. Here's a kind of 'Follow-up 101': why follow-up is so important and what we should realize before we start sending it.