If you’re sending cold emails in 2025, there’s a big chance you’re using a dedicated platform for this job. But if you want to make it easier for yourself, you may want to try sending personalized emails directly from Gmail. With the right tools, you can easily send, manage and track bulk emails in Gmail. Mailmerge is one of the top choices in this niche.
So, what can you expect in this tool and are there any better alternatives for the job? Let’s find out.
What is Mergemail?
Mergemail is a tool for sending bulk emails directly through Gmail.
Top Mergemail features
With Mailmerge, you can easily send bulk emails to multiple recipients from the Gmail interface, with data being pulled from a Google Sheet. Here are some of the main tools offered in this easy, free mail merge platform:
- Mail merge with customization based on any fields you choose
- Email open and click tracking
- Email templates in Gmail along with a template editor
- Integrations with Salesforce, Hubspot, Gmail and many other tools
- Email previews
- Unsubscribe links
- Bulk email scheduling
- Personalized CC/BCC
- Detailed analytics and reporting
In short, you get all the tools to personalize, send, and track bulk emails in one place, from the subject line to the email body.
Mergemail pricing
Four plans are up for grabs.
The Free plan lets you send up to 50 emails per day.
The Pro plan is $12 monthly, and you can send up to 200 emails daily.
The Premium plan is $49 monthly and allows up to 1,500 daily emails.
The Team plan is $19 per user per month and allows you up to 1,500 emails per user per day.
Reviews from real Mailmerge users
There are some issues with the deduplication of contacts, and the interface can be confusing. Here is a very detailed review from one user outlining all the problems with Mergemail:
“MergeMail occasionally has trouble de-duplicating and properly syncing contacts across all of my inboxes because it draws in email accounts from several providers. For instance, MergeMail may not always identify that “John Smith” and “J. Smith” are the same person when I have “John Smith” as a contact in Gmail and an entry for “J.Smith” in Outlook.
When attempting to rapidly locate the appropriate contact to send an email through MergeMail, this mostly causes a little discomfort. It didn’t identify all of my contacts as the same person, so I had to go through and combine them physically. Email senders’ connections and contacts might be made more intelligently. The contacts interface itself is also a little underwhelming.
I’d want to have greater control over how MergeMail itself organizes and presents my contacts. This is a minor issue, though, considering how strong the whole email platform is. This one area that may need a little more polish pales in comparison to the consolidated inbox and other features. I honestly don’t have anything bad to say about MergeMail but contacts!” – Source
Top Mail merge alternatives to try in 2025
Want to reach more recipients in a Google sheet and send bulk emails, in and outside of Gmail? Here are some top alternatives to Mergemail to try in 2025 and beyond.
Woodpecker
Woodpecker is a cold email and sales automation platform designed to help businesses send personalized outreach at scale. It focuses on improving email deliverability and simplifying the process of managing email campaigns for sales teams and agencies.
Why consider Woodpecker?
Woodpecker offers essential features to optimize cold email outreach:
- Automated follow-ups with personalized messages: Keep communication consistent and increase response rates.
- A/B testing: Experiment with different email variations to improve engagement.
- Easy integration and account onboarding: Quickly set up and connect with other tools.
- Condition-based campaigns and manual tasks: Automate emails based on recipient actions.
- Email deliverability monitor: Prevent emails from landing in spam folders.
- Timezone detection: Send emails at the optimal time for recipients.
- AI tools for creating personalized videos: Enhance outreach with custom video messages.
- Warmup and recovery options: Maintain email sender reputation and deliverability.
- Unlimited team members: Collaborate with your entire team without extra costs.
Considerations
Woodpecker is primarily designed for cold email outreach, making it a strong choice for sales teams and agencies. However, it does not include built-in LinkedIn automation. Users looking to incorporate LinkedIn into their campaigns may need additional integrations.
Pricing
Woodpecker offers flexible pricing plans:
- Cold email plans: Start at $20 monthly for up to 500 prospects.
- Agency plans: Custom pricing for businesses managing multiple clients.
- A 7-day free trial is available to explore the platform’s features.
What do users say?
User feedback highlights Woodpecker’s ease of use and effectiveness for cold email outreach:
- “Mainly for cold emails, but it excels in this area, making it ideal for email marketers and agencies.”
- “Helpful customer support and detailed reporting on emails.”
- “Works great for managing sales email campaigns.”
Ready to turn cold email into a revenue-generating machine? Sign up for your free trial of Woodpecker today!
Gmass
Gmass is an email marketing tool that allows users to send mass email campaigns directly from their Gmail inbox. It offers advanced automation, personalization, and analytics features to help businesses manage email outreach effectively.
Why consider Gmass?
Gmass provides a range of features to enhance email marketing and outreach:
- Go beyond Gmail’s email limits: Send more emails than Gmail’s standard sending cap allows.
- Campaign performance analytics: Track open rates, clicks, and responses.
- Automated follow-ups: Set up follow-up sequences for non-responders.
- Email polling: Collect responses and survey data directly from email campaigns.
- Personalization: Customize emails for better engagement.
- Scheduling: Automate email sends at the best times.
- Segmented campaigns: Target specific groups within email lists.
- Unsubscribe and reply management: Maintain list hygiene and compliance.
- Email list builder: Extract and manage recipient lists from Gmail.
- A/B testing: Optimize campaigns by testing different email variations.
Considerations
While Gmass is a powerful tool for email campaigns, there are some limitations:
- Feature overload: The extensive feature set can be overwhelming for new users.
- Rigid pricing structure: Users may find the pricing lacks flexibility.
- No CRM integrations: Gmass only pulls data from spreadsheets and does not integrate with CRMs.
Pricing
Gmass offers separate pricing for individuals and teams:
- Individual plans:
- Standard: $25/month – Basic email sending features.
- Premium: $35/month – Includes scheduling and A/B testing.
- Professional: $55/month – Adds full automation and analytics.
- Team plan:
- Premium: $145/month – Designed for teams managing multiple campaigns.
What do users say?
User reviews highlight both the strengths and challenges of Gmass:
- “There are a ton of functions in Gmass, which could lead to confusion. However, the extension has been user-friendly.”
- “While Gmass is an excellent tool, additional guidance or tutorials for advanced features would be beneficial.”
- “The learning curve for new users is steep, and some of the guides are outdated.”
Mailmeteor
Mailmeteor is an email marketing platform that enables businesses to send personalized cold outreach emails directly from Gmail and Outlook. With features like scheduled sending and AI-based personalization, it is designed for users looking for a simple and affordable email outreach solution.
Why consider Mailmeteor?
Mailmeteor offers several key features to streamline email campaigns:
- Mass email campaigns: Send large-scale emails directly from Gmail or Outlook.
- Scheduled sending: Automate email deliveries at optimal times.
- Email deliverability features: Improve inbox placement and avoid spam filters.
- AI-based personalization: Customize email content using AI-powered tools.
- Scheduled follow-ups: Automate follow-up emails to increase response rates.
Considerations
While Mailmeteor is a practical tool for email marketing, it has some limitations:
- Basic features: Lacks advanced automation and analytics compared to competitors.
- Limited email template customization: The design options could be more flexible.
- User experience issues: The interface is not as intuitive as other email tools.
Pricing
Mailmeteor offers four pricing tiers:
- Starter plan: Allows up to 7,500 emails/month.
- Premium: $9.99/user/month – Send up to 15,000 emails per month.
- Pro: $24.99/user/month – Send up to 45,000 emails per month.
- Business: $49.99/user/month – Send up to 60,000 emails per month.
What do users say?
User feedback highlights Mailmeteor’s affordability and functionality, but also notes some areas for improvement:
- “The features are basic. It could provide more tools to run analytics of the emails sent to understand user behavior better.”
- “You can send a lot of mass emails using the platform, and the limit is higher than others. It is also pocket-friendly, and support is quite good.”
- “It could have more features, detailed reports, and a better UX.”
Yet Another Mail Merge (YAMM)
Yet Another Mail Merge (YAMM) is an email marketing tool that allows users to send mass emails directly from their Gmail inbox. It integrates with Google Sheets for easy list management and provides real-time tracking to monitor campaign performance.
Why consider YAMM?
YAMM offers several features to enhance email campaigns:
- Integrations with Gmail and Google Sheets: Manage contacts and send emails directly from Google Workspace.
- Mass email personalization: Customize emails for each recipient.
- Real-time result tracking: Monitor open rates, clicks, and responses.
- Campaign scheduling: Plan and automate email sends for better timing.
- Google Form email notifications: Receive alerts based on form responses.
- Attachment support: Include files in email campaigns.
- Quick email surveys: Collect feedback directly within emails.
- Rich template options: Create and save templates for future campaigns.
- Contact segmentation and follow-up: Organize email lists and send targeted messages.
- Unsubscribe links: Manage compliance and improve email deliverability.
Considerations
While YAMM is a simple and effective tool for sending mass emails, there are some limitations:
- Daily sending limits: The recipient cap may be too low for high-volume senders.
- Limited email templates: Lacks variety compared to dedicated email marketing platforms.
- No spam protection: High bounce rates can be an issue.
- Lacks advanced automation: Missing sophisticated automation features found in other email tools.
Pricing
YAMM offers multiple pricing tiers:
- Personal plans:
- Free plan: Includes basic features and email tracking.
- Personal: $3/month – Supports up to 400 recipients per day.
- Professional: $5/month – Supports Google Workspace users with up to 1,500 emails per day.
- Team plan: $12.50/month – Includes five user seats and 1,500 recipients per user per day.
- Unlimited plan: No public pricing available; users must request a quote.
What do users say?
User feedback highlights both the strengths and weaknesses of YAMM:
- “It does everything I want. But if you need to send more than 1,500 messages a day or require sophisticated automation, consider a higher-end option like Mailchimp.”
- “Sometimes the bounce rate is high, and the ‘not yet opened’ rate is also an issue.”
- “I had difficulty working with attachments. Also, avoiding getting blocked by spam filters requires caution.”
Conclusion
Maybe sending bulk emails with various add ons is not your jam and you’d prefer a standalone tool instead. Mailmerge is good for managing bulk emails within Gmail, but beyond that, it lacks features and integrations that make it a truly great cold outreach tool.
Make the right choice and try Woodpecker for free today.