Mass Email Tools: Your Guide to the Best Options

Mass Email Tools: Your Guide to the Best Options - cover photo

The email inbox is a central hub of daily activity, far surpassing traditional mail in frequency and immediacy. With the global email marketing revenue soaring to an estimated 9.7 billion USD in 2024, the impact of email campaigns is undeniable.

More than just a communication tool, email has proven its worth in the marketing arsenal with an unmatched return on investment (100% improvement rate).

Quite impressive, right? But do you think that email marketing would have reached such heights without robust mass emailing tools?

These platforms are the backbone that supports wide-scale campaigns and enables precise targeting and communication on a scale that manual methods could never achieve.

A great tool for mass email needs to be robust. To help you choose wisely, we’ve prepared an overview of the most reliable ones for your next campaign.

#1 Woodpecker

Woodpecker's homepage - one of the mass email tools

Woodpecker is a robust email marketing platform designed for cold email campaigns. Users manage email outreach with ease. Sales teams use this tool for bulk email marketing and follow-up automation.

Key features of Woodpecker

  • Inbox rotation ensures high deliverability by alternating the sending email accounts.
  • Adaptive sending adjusts sending patterns to optimize deliverability and response.
  • Free email validation prevents sending emails to invalid addresses, maintaining campaign integrity.
  • A centralized inbox collects responses from different campaigns in one place for easier management.
  • Condition-based campaigns trigger specific follow-up emails based on recipient actions, enhancing engagement.
  • A/B testing helps find the most effective email versions to increase response rates.
  • GDPR compliance ensures data handling meets EU standards.

How does Woodpecker send mass emails?

Users can set up email sequences that automatically send follow-ups based on recipient actions, like opening an email or clicking a link. Woodpecker ensures that these emails appear as if they were sent manually, maintaining a personal touch.

The platform also uses advanced scheduling features to space out email sending, which enhances deliverability and helps avoid spam filters. This systematic approach allows for the efficient management of large-scale email campaigns so that each recipient gets the right message at the right time.

Pricing

Woodpecker offers three main pricing plans:

  • Cold Email Plan: $29/month; includes features like unlimited email accounts and team members and 500 monthly emails.
  • Agency Plan: $49/month; similar benefits as the Cold Email plan but tailored for agency needs, supporting more client accounts and customization options.
  • Custom Plan: Pricing varies; designed for large-scale campaigns with specific feature bundles and high-volume needs.

What do users say about the tool?

  • Users highlight Woodpecker’s commitment to email deliverability, emphasizing features like multiple inboxes and warm-up options that ensure emails reach their destination​.
  • Many appreciate the intuitive design of Woodpecker, which simplifies onboarding and daily use, even for newcomers to email marketing​.
  • Reviews consistently praise the responsive and helpful customer support team, which enhances user experience and resolves issues efficiently.
  • Users note the effective email automation and seamless integration with tools like PipeDrive, which streamline workflows and improve campaign management.

👉 Pro Tip: Combine mass email tools with social media customer service platforms.

Mass email platforms reach large audiences, while social media customer service tools keep conversations active. Together, they build trust, resolve questions quickly, and boost campaign results.

#2 Quickmail

Quickmail - a tool for bulk email senders

Quickmail is a mass email tool tailored for cold email campaigns and LinkedIn messaging.

It supports sales teams and agencies by automating mass email campaigns and follow-ups. Features like email warm-up and inbox rotation help maintain high deliverability rates.

Key features of Quickmail

  • Inbox rotation: Helps avoid spam filters by rotating the sending email addresses.
  • Advanced personalization: Tailors each email to the recipient to increase engagement.
  • Email and LinkedIn integration: Allows users to manage both email and LinkedIn outreach in one platform.
  • Detailed analytics: Tracks delivery rates, open rates, and reply rates to gauge campaign success.
  • Free email warm-up: Prepares email accounts for bulk sending to maintain sender reputation.

How does Quickmail send mass emails?

It provides tools for the automation and personalization of cold email outreach. Quickmail allows users to create detailed email sequences that trigger based on specific actions taken by the recipients, such as replying or clicking on a link.

Quickmail supports high deliverability with features like inbox rotation, where emails are sent from various email addresses associated with the user’s account. This feature helps to maintain sender reputation and reduces the likelihood of being marked as spam.

Pricing

Quickmail offers three plans:

  • Basic Plan: $49/month for 30,000 emails monthly and 10,000 active prospects.
  • Pro Plan: $89/month for 100,000 emails monthly, 50,000 active prospects, CRM integration, and advanced analytics.
  • Expert Plan: $129/month for 300,000 emails monthly, 100,000 active prospects, and includes sub-campaigns and API access.

What do users say about the tool?

  • Users find Quickmail ideal for handling mass email campaigns effectively.
  • The platform’s user interface takes time to learn due to unique terminology and complex features​.
  • Customer support receives high praise for responsiveness and helpfulness​.
  • Some users report that the analytics are not as detailed or actionable as they would like.
  • The tool’s pricing is seen as reasonable given the advanced features offered​.
  • Integration with other software can be cumbersome, requiring time and effort to set up​.

#3 Mailshake

Mailshake homepage - a bulk email service

Mailshake is a sales engagement platform that specializes in sending personalized cold emails. It also supports phone and social media outreach, and bulk email services.

The platform is designed to streamline the process of connecting with prospects through various channels, making it easier for sales teams and content managers to manage their outreach efforts.

Key features of Mailshake

  • Personalized email campaigns: Customize emails to engage prospects effectively.
  • Lead Catcher: Manages responses and prioritizes follow-up efforts.
  • Phone and social media integration: Extends outreach beyond email.
  • A/B Testing: Tests different bulk email campaign strategies to optimize results.
  • API and third-party integration: Works with tools like Salesforce, HubSpot, and Pipedrive.

Pricing

Mailshake offers three pricing tiers:

  • Basic: $59 per user/month, focusing on essential email outreach capabilities.
  • Pro: $99 per user/month, adds more advanced features and integrations.
  • Omni: $299 per user/month, includes full omnichannel outreach capabilities.

How does Mailshake send mass emails?

Mailshake sends mass emails by streamlining the process of cold email outreach and follow-up. Users can create automated email sequences that trigger based on recipient behaviors, such as opening an email or clicking a link.

You can be sure that follow-ups are timely and relevant, increasing the chances of engagement.

The tool offers features for A/B testing different email elements to optimize open and response rates, making it effective for handling bulk email campaigns efficiently and intelligently.

What do users say about the tool?

  • Users appreciate Mailshake’s user-friendly interface and its efficiency in managing email campaigns.
  • However, some users find the initial setup and customization options limited and somewhat confusing.
  • Customer support receives mixed reviews, with some users noting fast and helpful service, while others experience delays​.
  • The pricing can be a concern for larger teams due to potential scaling costs.

#4 Overloop

Overloop - AI-powered tool for sending bulk emails

Overloop is an AI-powered sales prospecting platform designed to automate various sales tasks. It helps sales teams by generating and managing leads through cold emails, LinkedIn messages, and cold calling.

The platform is known for its capability to automate the creation of highly personalized messages and manage multichannel campaigns effectively.

Key features of Overloop

  • AI-generated emails and messages: Creates personalized outreach messages based on AI analysis.
  • Multichannel campaigns: Manages campaigns across email and LinkedIn for comprehensive outreach.
  • Verified email addresses: Ensures email accuracy for better deliverability.
  • Lead management tool: Organizes and tracks leads throughout the sales process.
  • Workflow automation: Automates repetitive tasks, saving time for sales teams.

Pricing

For detailed pricing, contacting Overloop directly is recommended as they customize plans based on specific user requirements.

What do users say about the tool?

  • Users find Overloop easy to use and effective for automating sales prospecting tasks.
  • The platform is praised for its robust AI capabilities that significantly reduce the time spent on manual tasks​.
  • However, some users have reported issues with scalability and occasional bugs that affect performance​.
  • The learning curve can be steep for those new to AI-driven tools​.
  • While it’s generally viewed as pricey, the range of features provided justifies the cost for many businesses​.

#5 Emailchaser

Emailchaser - email marketing software for sending bulk email campaigns

Emailchaser is a cold email software that combines the functionality of a sales CRM with advanced email campaign tools. It ensures emails land in the primary inbox.

The software supports cold email campaigns with automated follow-ups and integrates with tools for finding and verifying email addresses.

Key features of Emailchaser

  • Cold email campaign creator: Automates the sending of cold emails and follow-ups.
  • Sales CRM: Manages leads and interactions within a centralized platform.
  • Email verification: Ensures the accuracy and deliverability of email addresses.
  • Lead finder: Integrates with platforms like LinkedIn and Apollo.io to find and manage leads.
  • Automated follow-ups: Sends follow-up emails automatically to increase engagement.

How does Emailchaser send mass emails?

Emailchaser sends mass emails by allowing users to create and manage email campaigns that can include thousands of recipients.

The platform supports the uploading of lead lists and uses inbox rotation to prevent emails from being marked as spam. This ensures high deliverability and consistent engagement across large-scale campaigns.

Pricing

Emailchaser offers a range of pricing plans:

  • Free Plan: Includes 1 email account, unlimited emails, and basic CRM features.
  • Basic Plan: At $37 per month, includes 3 email accounts and enhanced CRM capabilities.
  • Professional Plan: At $97 per month, offers unlimited email accounts and advanced features designed for larger scale operations.

What do users say about the tool?

  • The integration with lead finder tools is highly valued for streamlining the lead generation process.
  • Some users find the platform can be slow and occasionally buggy, which may impact user experience.
  • The lack of an email warmup feature is noted as a limitation compared to competitors.
  • There are no extensive user reviews available, suggesting potential users should explore the tool carefully.

#6 Autoklose

Autoklose - an automatic lead nurturing tool for email.

Autoklose is a dynamic lead nurturing platform that boosts business interactions through personalized emails. It simplifies managing email campaigns with tools for tracking emails and generating insightful sales reports.

This platform suits businesses keen on organizing their contact and team activities effectively, ensuring emails hit the right inboxes every time.

Key features of Autoklose

  • Email campaign management: Organizes and automates the sending of email sequences.
  • Smart email composer: Helps users craft effective emails quickly.
  • Real-time reporting and email tracking: Provides insights into email performance.
  • Sales intelligence and data: Enhances targeting and personalization with detailed data insights.
  • Contact management: Keeps track of interactions with contacts.
  • Team management: Manages roles and activities within sales teams.
  • Email verification: Ensures the accuracy of email addresses to improve deliverability.

How does Autoklose send mass emails?

Autoklose sends bulk emails by utilizing its campaign management feature, which allows users to set up and automate personalized email sequences.

The platform supports the management of multiple email accounts, enabling high-volume email sending without risking spam filters. This is achieved through features like scheduled sending and email verification, ensuring messages are timely and reach valid addresses.

Pricing

Autoklose offers several pricing plans:

  • Auto Kloser: $59.99 per user/month, with basic email automation and unlimited campaigns.
  • Advanced Kloser: $69.99 per user/month, includes advanced features like 500 email verification credits and additional CRM integration.
  • Accelerated Kloser: $99.99 per user/month, for extensive sales operations with additional data and training support.

Each plan starts with a 14-day free trial, and no credit card is required for signup.

What do users say about the tool?

  • Users note the platform could use more and better integrations with other software.
  • There is feedback about the user interface needing improvement for easier navigation.
  • Some users have experienced issues with email deliverability, with emails landing in spam.
  • The availability of more diverse email templates has been a common request.
  • Despite these challenges, Autoklose is generally appreciated for its core functionalities like contact management and real-time tracking.

#7 AutoPitch

Autopitch homepage - email marketing tool

AutoPitch is an email marketing tool crafted to streamline and personalize email campaigns for engaging with cold prospects and nurturing ongoing client relationships. It offers a range of features to manage and automate interactions.

Key features of AutoPitch

  • Send Later: Schedule emails for future delivery, individually or in bulk.
  • Sequences: Build multi-step marketing or sales sequences.
  • Templates: Use pre-designed templates for quick responses.
  • Tasks: Keep track of follow-ups with an integrated task manager.
  • Suppression List: Maintain compliance by avoiding blacklisted emails and domains.
  • List Management: Segment contacts for targeted messaging.
  • Calendar: Schedule and manage meetings directly through the app.
  • Two-way Email Sync: Keeps your inbox in sync with AutoPitch for seamless management.
  • Filters: Handle bounces and auto-replies automatically.
  • Document Management: Automate sending important business documents.

How does AutoPitch send mass emails?

AutoPitch allows for mass emailing by enabling users to schedule and send bulk emails. The platform’s drag-and-drop editor simplifies crafting emails, while its robust list management capabilities ensure that every message is targeted and timely.

These features, combined with sequence automation, ensure that large-scale email campaigns are manageable.

Pricing and more features

AutoPitch offers tailored pricing plans that include features such as unlimited email sends, advanced list management, and comprehensive campaign analytics.

Specific pricing details require direct contact with AutoPitch to accommodate the unique needs of different businesses.

What do users say about the tool?

  • Users appreciate the simplicity and effectiveness of AutoPitch for routine marketing tasks.
  • Customer support responsiveness could be improved.
  • Some users have reported inaccuracies in lead data and issues with the tool’s performance and speed.
  • The platform’s scalability and customization options are seen as limited, which might not meet the needs of larger or more advanced marketing operations.
  • The user interface and basic feature set may not suffice for complex marketing requirements.

#8 Salesloft

Salesloft - bulk email software

Salesloft is a sales orchestration platform that enhances sales engagement through sophisticated email software and various automation tools. It helps sales teams effectively manage their email outreach, with features like email templates, cadence automation, A/B testing, and real-time analytics.

The platform also offers flexible integrations.

Key features of Salesloft

  • Sales email software: Streamlines the process of sending emails to a contact list.
  • Email templates: Allows quick responses and standardized communication.
  • Cadence automation: Automates the sequence of sales activities.
  • A/B testing: Optimizes email strategies based on user behavior and outcomes.
  • Real-time analytics: Provides insights into campaign performance and targeted audience engagement.
  • Flexible integrations: Enhances functionality and compatibility with other tools.

How does Salesloft send mass emails?

Salesloft supports mass email campaigns by allowing users to design and automate the sending of personalized emails to large contact lists. Then, each recipient receives relevant content tailored to their interests and interactions.

Pricing

Salesloft has three pricing tiers, details of which are not publicly disclosed on their website. Potential users need to request a demo to understand the tool’s functionality and discuss pricing based on their specific needs. There is no free trial or free plan available.

What do users say about the tool?

  • Users report that the activity feed can become overcrowded and confusing due to excessive information about email and cadence activities.
  • There are frustrations regarding the customization and versatility of reporting tools.
  • The platform sometimes creates duplicate records, which can complicate contact management.
  • Users have experienced technical issues, including system crashes and malfunctioning call features.
  • Customer support has been described as unreliable, with long turnaround times for resolving issues.

Choose your bulk email marketing software wisely

Bulk email services make it easy to reach large audiences while keeping your strategy on point through analytics and automation. Choosing the right platform can give your marketing the boost it needs.

Woodpecker shines as a reliable tool, adding precision and simplicity to your email campaigns. Its features, like A/B testing and automated sequences, help drive better engagement and conversions.

Why not make your email marketing more impactful straight away? Sign up to Woodpecker now.