Maropost is a commerce platform that scales leads for businesses that sell online. Maropost invites you to join the connected commerce revolution and communicate with customers along their customer journey, helping you get more revenue from each touchpoint through sales sequences and other tools.
At a glance, Maropost seems like a powerful platform to improve your sales operations while unlocking deep insights into every customer’s journey. But what’s hiding beneath the surface? Let’s take a quick look at Maropost: what it offers, what users think about it and what you could try instead.
What is Maropost?
Maropost is a commerce platform that lets fast-growing businesses connect with their target audiences through email, mobile, SMS marketing and social media.
Key features
The product is split up into three parts: Marketing, Service and Merchandising Cloud, based on the results you want to achieve and the team you want to purchase this tool for.
With Maropost, you can:
- create personalized, multichannel outreach messages
- improve cross-channel engagement
- build custom journeys for each shopper.
You can use buyer data to connect shoppers with your campaigns and automatically deliver the right offers at the right time. You get hyper-customized cold email campaigns that work, so you can turn cold leads into repeat purchases for your online commerce business.
Maropost pricing
You can purchase each product “cloud” separately. The Marketing cloud is $251 per month, the Merchandising cloud is $449 per month, while the Service cloud is $53 per month.
Some downsides to be aware of
One of the most common complaints for this tool is that there are limited integrations with other platforms, and that Maropost could really benefit from having an API.
It’s limited integration with other platforms or software. Sometimes technical glitches or downtime affect the campaign performance. The price may be high for a smaller business.” – Source
“Some integrations are limited, so an API may be required. However, Maropost’s customer support is very helpful in assisting us.” – Source
Customers also state that the customer support team isn’t always at their best.
“My one big beef is with support. Their team means well and is always supportive, but they rarely think outside of the box. Very linear thinking, which often leaves us hunting for solutions.” – Source
Last but not least, many reviews state that the tool can be pretty expensive compared to their major competitors.
Top Maropost competitors to try in 2025
Perhaps you’re looking for a better commerce cloud tool or something to supercharge your tech stack, but with a better feature set or improved customer support.
These are some of the best Maropost alternatives if you want to streamline operations while unlocking new leads for your business. Check these out.
Woodpecker
Woodpecker is a cold outreach platform built for agencies, B2B teams, and sales reps who prioritize email as their main outbound channel. It helps users automate email campaigns, follow-ups, and A/B tests while keeping deliverability and personalization at the core of each campaign.
Key features
- Automated follow-ups: Set up custom sequences that feel personal and land in inboxes, not spam folders.
- A/B testing: Test different subject lines, body content, and sending strategies to find what converts best.
- Condition-based campaigns: Create smart logic flows to adapt your messaging based on recipient behavior.
- Email deliverability monitoring: Track sending reputation, get alerts, and adjust campaigns to avoid spam traps.
- Warm-up & recovery: Built-in features to prepare and protect your email domain reputation.
- Timezone detection: Ensures emails arrive at the best time for each prospect.
- AI personalization tools: Use AI to generate custom video messages and tailor emails at scale.
- Unlimited team members: Collaborate with your entire team without worrying about per-seat charges.
- Integrations: Works well with CRMs like HubSpot, lead tools like Hunter, and task management apps like Pipedrive.
Pricing:
- Starts at $20/month, based on the number of prospects you reach out to monthly.
- Includes all core features with flexible scaling.
- A 7-day free trial is available—no credit card required.
Downsides:
Woodpecker doesn’t offer built-in LinkedIn or multi-channel automation like some broader platforms. The interface is email-focused, which might feel limiting to users looking for outreach through social or phone. However, strong integrations (like with Hunter or LinkedIn scrapers) make it possible to bridge the gap with the right stack.
User reviews:
🟢 “Mainly for cold emails, but it excels in this area—perfect for email marketers and agencies.”
🟢 “Detailed reporting, responsive support, and it just works for sales outreach.”
🔴 “Some users wish there were more in-app help features or onboarding guidance.”
Ready to make outbound your next best channel for growth? Get a free trial of Woodpecker today!
Campaigner
Campaigner is a comprehensive email marketing platform designed to help businesses grow their contact lists and deliver personalized email campaigns. With strong automation, segmentation, and eCommerce features, it’s built for teams looking to scale their marketing efforts efficiently.
Key features
- Email automation workflows: Build triggered sequences and autoresponders tailored to your audience’s behavior.
- Conversion tracking: Monitor what actions your email recipients take and measure ROI.
- Advanced segmentation: Target the right contacts with precision using behavior and demographic filters.
- Dynamic content creation: Personalize emails on a 1:1 basis with dynamic blocks.
- Drag-and-drop builder: Create visually appealing emails quickly with reusable content blocks, templates, and capture forms.
- Landing page and form builder: Design custom forms and pages to grow your list and improve lead conversion.
- eCommerce features: Send abandoned cart emails, upsell content, and integrate with platforms like Magento.
Pricing:
There are two tiers: email-only and email+SMS.
- Starter – $59/month for up to 5,000 contacts, autoresponders, and experiments.
- Essential – $179/month for up to 25,000 contacts, dynamic content, and more advanced features.
- Advanced – $649/month for up to 100,000 contacts, purchase behavior analytics, and enhanced automation.
- eCommerce – $79.95/month with features tailored for online shops, including cart recovery emails and unlimited contacts.
There is no free plan, but a free trial is available.
Downsides:
The platform’s interface can feel clunky, and the learning curve is steeper than some competitors. Uploading lead lists is often slow and prone to errors. Many users report difficulty navigating billing and plan upgrades, and the customer support team has been described as slow and occasionally unhelpful.
User reviews:
🟡 “Customer service process can be a little slow and could improve in that aspect.”
🟡 “You cannot alter the plan easily. It doesn’t provide faster integration, communication, and customization services.”
🟡 “The platform is slow and time-consuming. It agitates the user and results in switching applications.”
Conclusion
Maropost is good, but it can feel overly complex, and for some businesses, the switch to commerce tools and building a tech stack with Maropost integrations might be a big leap. And then you have the risk that the customer support team just won’t be there to help you out.
Why take any risk when you can get a superb tool from the get-go? With Woodpecker by your side, you can turn cold email into your next big revenue boost.