Businesses around you send a million emails every day, and you’re stuck in a loop, figuring out the basics. Whether it’s setting up your welcome and onboarding emails, improving your deliverability and engagement stats, segmenting subscribers automatically or something else, there’s always one more problem to solve. In these cases, it’s best to start with the foundations: choosing a solid email marketing tool.
Mailjet stands out in a crowded competition thanks to its affordable pricing and a great feature set. But does it help you send about a million emails to the right addresses, with high conversion rates? Let’s find out if Mailjet can give email giants a run for their money.
What is Mailjet and who is it for?
Mailjet is an email delivery service for businesses with a range of email marketing tools to help you break through to the primary inbox.
Mailjet’s top features
Drag and drop email builder with templates, Inbox Preview, contact management, role management for team collaboration, advanced reporting and statistics, landing page builder, AI email generator, email automation (sequences, triggers), A/B testing, segmentation, email validation, SMTP relay, Parse API.
Mailjet pricing and plans
Pricing depends on the number of emails you send out each month. Today, we’ll give you prices for sending up to 15,000 emails.
The Free plan is not an option, because you can only use it if you send up to 6,000 emails a month. In the Free plan, you get 1,500 contacts, API, SMTP relay, webhooks, advanced email editor, basic statistics to collect deeper insights about your emails, form builder and in-app language selector.
The Essential plan starts at $17 per month, which gets you 15,000 monthly emails with no daily sending limits. You get all the features from Free + unlimited contacts, online support, 500 email previews and 500 validations per month, segmentation, one sub-account, AI copy generator, AI subject line generator, and AI template generator.
The Premium plan starts at $27 per month for 15,000 emails. You get all the features from Essentials + advanced statistics, automations, dynamic content, A/B testing, landing pages, 2,000 email previews per month, multi-user access and account role management, up to 20 sub-accounts, real-time collaboration and templates, locked and linked accounts, priority support, and bot activity detection.
The Custom plan doesn’t have publicly available pricing. In this plan, you get all the features in the cheaper plans + a dedicated account manager, comprehensive onboarding, dedicated IP strategy and IP management, blocklist monitoring, precise deliverability and engagement reports, training, activity logs, a custom number of sub-accounts, and much more.
Mailjet reviews from real customers
There are some templates available for the drag and drop email editor so you can create beautiful, personalized and targeted emails. However, the templates are not that easy to customize and make truly unique:
“The major drawback of the tool is its limited template customization alternatives as compared to other marketing tools. Even the analytics dashboard could offer more detailed insights in comparison to other advanced marketing tools.” – Source
If you want to send out email marketing campaigns, newsletters and automated emails with Mailjet, set aside some time for learning. This platform is not very intuitive, and the main issue is that the most important features are difficult to find. However, once you’ve mastered the basics,
“It took me a while to figure out the navigation. It was not easy to learn where everything is and how to use the features. Some of the features are hard to determine, but once I learned them, it was okay. The customer support is good. They blocked some emails unfairly, (once even my own email!)” – Source
Top Mailjet alternatives for email marketing campaigns
Mailjet is a solid choice for creating campaigns, newsletters and automated emails while helping you avoid the spam folder. But at the same time, it’s far from the only option out there, as the email marketing industry is highly competitive. Here are some excellent choices for sending customized and personalized messages to larger audiences.
Woodpecker
Woodpecker is a cold email and sales automation platform designed for B2B companies. It emphasizes personalized outreach and follow-ups, making it ideal for sales teams focusing on lead generation.
Key features:
- Automated follow-ups with conditional logic
- A/B testing for email campaigns
- Email warm-up and deliverability tools
- CRM integrations with platforms like Pipedrive and HubSpot
- Team collaboration features
Pricing:
Starts at $29/month per email slot, with discounts for annual billing.
User feedback:
- Pros: Users appreciate its simplicity and effectiveness in managing cold email campaigns.
- Cons: Compared to tools such as Mailjet, you might find it lacking in the email creation portion of the product.
Get your free trial of Woodpecker and connect with your ideal target audiences today!
Brevo (formerly Sendinblue)
Brevo offers a comprehensive suite of marketing tools, including email, SMS, and chat functionalities, catering to small and medium-sized businesses.
Key features:
- Email marketing with automation workflows
- SMS marketing capabilities
- CRM and contact management
- Transactional email services
- Landing page builder
Pricing:
Free plan available with limited features. Paid plans start at $9/month for the Starter plan.
User feedback:
- Pros: Users find it intuitive with robust automation features.
- Cons: Some users report issues with email deliverability and customer support responsiveness.
Moosend
Moosend is an affordable email marketing platform known for its user-friendly interface and comprehensive feature set, suitable for businesses of all sizes.
Key features:
- Drag-and-drop email editor
- Marketing automation workflows
- Landing page builder
- Advanced segmentation
- Real-time analytics
Pricing:
Plans start at $9/month, offering access to all features with pricing based on the number of subscribers.
User feedback:
- Pros: Users praise its affordability and ease of use.
- Cons: Some users desire more advanced reporting features.
Mailchimp
Mailchimp is a widely used email marketing service known for its extensive integrations and user-friendly design, catering to businesses of all sizes.
Key features:
- Email campaign creation with templates
- Marketing automation
- Audience segmentation
- A/B testing
- Detailed analytics
- A solid set of third party integrations
Pricing:
Free plan available for up to 500 contacts. Paid plans start at $13/month for the Essentials plan.
User feedback:
- Pros: Users appreciate its comprehensive feature set and ease of use. It’s one of the cheapest ways to get started with email marketing.
- Cons: Some users report issues with customer support and pricing structure.
ActiveCampaign
ActiveCampaign combines email marketing, automation, and CRM tools, making it suitable for businesses looking for advanced marketing solutions.
Key features:
- Email marketing with automation
- CRM and sales automation
- Lead scoring
- SMS marketing
- Site tracking
Pricing:
Plans start at $19/month for the Starter plan, with pricing increasing based on features and number of contacts.
User feedback:
- Pros: Users commend its powerful automation capabilities.
- Cons: Some users find the learning curve steep due to its extensive features.
SendGrid
SendGrid, a product of Twilio, specializes in transactional and marketing email services, offering robust APIs for developers.
Key features:
- Email API for transactional emails
- Marketing campaign management
- Deliverability insights
- SMTP relay
- Email templates
Pricing:
Free tier available with 100 emails/day. Paid plans start at $19.95/month.
User feedback:
- Pros: Users value its reliable email delivery and scalability.
- Cons: Some users report challenges with customer support and account management.
GetResponse
GetResponse offers a comprehensive marketing platform with tools for email marketing, automation, landing pages, and webinars.
Key features:
- Email marketing with automation
- Landing page builder
- Webinars
- CRM functionalities
- E-commerce tools
Pricing:
Plans start at $19/month for the Email Marketing plan, with pricing based on list size and additional features.
User feedback:
- Pros: Users appreciate its all-in-one platform and ease of use.
- Cons: Some users desire more advanced segmentation and reporting features.
Conclusion
Mailjet is affordable and it gets the basics done right. However, it’s still lagging behind the industry leaders such as Mailchimp, ActiveCampaign and others mentioned above. And if you’re out to send cold emails, Mailjet’s AI copy generator and other features are subpar compared to dedicated cold email tools.
With Woodpecker, we can help you get the best of both worlds. You can create powerful, segmented email marketing campaigns that always hit the primary inbox and dodge the spam folder. With email verification, inbox warmup, AI subject line generator and other expert approved deliverability tools, Woodpecker has everything in one place to master cold email as a revenue generating channel.