An email salutation is a small part of an email, but it does more work than most people give it credit for. It sets the tone before the recipient reads the first real sentence. It tells them whether the message…
13 mins readElectronic mail has been around long enough that most people use email without thinking much about the type of email they are sending. But a cold email, a welcome email and a transactional email should not look, sound or perform…
13 mins readA professional email address does more than make you look organised. It shapes a first impression before someone reads your message. It can affect how legitimate you look to a client, recruiter or prospect. And if…
13 mins readBetter ways to say “please find attached,” when the original still works, and how to reference an attachment in a business email or cold outreach.
13 mins readAccount-based prospecting is a targeted B2B sales approach where you focus on a defined group of high-value accounts instead of casting a wide net.
13 mins readA discovery call is where a promising reply either becomes a real sales opportunity or stays what it was: polite interest.
15 mins readLearn what consultative selling is, how consultative sales teams build trust and how to apply a problem-first approach in cold email and LinkedIn outreach.
14 mins readIntroduce yourself by naming your role, giving relevant context, and ending with a clear, small ask.
22 mins readIdentify anonymous B2B website visitors without filling forms: how reverse IP works, realistic success rates, tool categories, setup, and outreach workflow.
17 mins readIt’s well known that LinkedIn is the best source for finding potential leads regardless of your target, niche, or industry. Besides the ability to run super-targeted ads, it also allows you to perform really specific searches for people on the platform.
9 mins readTo get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
23 mins readDo you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly. There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That's why it's important to put in the links properly into our message not to get into spam folder. Here's how to do that.
13 mins readIf someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.
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