What is Upselling and Cross-selling and How to Apply These Techniques in a SaaS Sales Process?

Although an e-commerce sales process greatly differs from the sales we usually cover here, I believe there are some tactics that can be taken from it and applied to your own SaaS sales process. For instance, upselling or cross-selling on the order value. Let's see how you can use e-commerce's tactic of upselling and cross-selling to boost your sales.

Recruiting Email: How to Write It to Hire a Promising Talent

A couple weeks ago, we published an article about how recruiting firms use Woodpecker Agency Panel. Nonetheless, you don't need to be a staffing agency in order to create talent sourcing campaigns in Woodpecker. So, if you want to get into a proactive hiring process, here's how to write a recruiting email.

Why Does Your Business Need Customer Testimonials & How to Get Them?

How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom - you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase... How to replicate that for your business? I'm gonna show you now.

Recruiters: How Can You Use Woodpecker At Your Agency?

This blog post is for you, dear recruiters, hope that you will find it helpful in organizing and keeping track of your email outreach to individual job seekers and employers in need of a new hire.

Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3.

When I look at our Google Analytics data at Woodpecker, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it's similar in the case of your SaaS too. The internet users run a query in Google and your website comes up among other results. That's why I believe your website can be one of the surest lead generation tools at your disposal. Let's learn how to do it.

How Email Automation Can Help You Scale PR in Your SaaS Startup?

A company at an early development stage needs publicity to become recognizable in its business niche. However, hiring a PR agency while on a bootstrapped budget may be a challenge for a SaaS startup. If you can relate to that, learn how you can scale your PR efforts in a more startup-friendly way.

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