The Power of Explainer Video: How to Convert Inbound Leads Into Sales Vol. 5
It's almost a given these days that when a visitor enters a SaaS website, they see a product explainer video embedded into the site. Video explainers are slowly fighting for being on a SaaS web developer's ultimate checklist. It's not unprecedented - I've found some sources supporting the claim that videos increase conversion (here's one of them) or at the very least, the time spent on the site (another study).