You might have heard this joke:
‘What’s the best place to hide a body?’
‘Page 2 of Google’.
While it’s funny, it’s also true.
Businesses aim to be at the top of the search, and to get there their websites have to be top-notch.
Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords.
That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.
Cold email senders tend to devote a lot of time to carefully craft our opening message, but usually don’t spend even half of it on writing sales follow-ups.
Meanwhile, our experience at Woodpecker shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So it looks like we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to an effective sales follow-up email.
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what should an actual sales follow-up email be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?
Your sales team puts a lot of effort into finding the right prospects and starting a relationship with them, warming them up from cold to sales-ready. But conversion is not the end of a customer journey. It’s actually just the beginning. And if you want to maintain the relationship your sales team has started, it’s very important to take care of your customers’ experience from the very beginning.
If the customer journey kicks off smoothly and the customers know how to succeed with your product from day one, it’s more likely they will stay loyal to your solution and recommend it to others. It’s important for any business, but especially for a SaaS company.
Let’s see how to plan a SaaS customer onboarding process that will help you maintain a high customer retention rate and build brand advocacy. Based on our own experience.
How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom – you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase…
How to replicate that for your business? I’m gonna show you now.
Have you heard about “Ask Me Anything” sessions hosted on social media sites and forums like Reddit, Growth Hackers, Quora or during live streaming on Facebook or YouTube?
Essentially, an “Ask Me Anything” session (abbreviated to AMA) means that you – a question taker – stay online for a defined set of time, answering all questions that come up from your audience. It’s a popular marketing strategy to hold AMA sessions with some well-known specialists and get leads.
When I look at our Google Analytics data at Woodpecker, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it’s similar in the case of your SaaS too. The internet users run a query in Google and your website comes up among other results. That’s why I believe your website can be one of the surest lead generation tools at your disposal. Let’s learn how to do it.
A lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That’s why we attend various conferences, meet-ups, and networking events. It’s all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.
Lead forms have become a website staple. They don’t require a lot of effort on our part. We just put them up, make sure they comply with GDPR or any other law that’s binding in our country and then, reach out to those who filled out a contact form. But do you know how to convert leads who submitted a form into customers? Keep reading to learn how to do that.
I’m sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording & sound quality, take care of the Internet connection, plus you need to make sure there’s enough space for everyone to attend the webinar.