How to Get Quality Backlinks for Your Website?

how to get quality backlinks for websiteYou might have heard this joke:

‘What’s the best place to hide a body?’
‘Page 2 of Google’.

While it’s funny, it’s also true.

Businesses aim to be at the top of the search, and to get there their websites have to be top-notch.

Backlinks are one of the factors that determine the quality of a website. They affect how high your page will show in the search results for certain keywords.

That’s why I asked SEO expert Lukasz Zelezny for some pointers on how to get quality backlinks and move your website up in Google.

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Sales Follow-up Emails:
5 Rules to Follow

Cold email senders tend to devote a lot of time to carefully craft our opening message, but usually don’t spend even half of it on writing sales follow-ups.

Meanwhile, our experience at Woodpecker shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So it looks like we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to an effective sales follow-up email.

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10 Tips to Write a Cold Sales Email From a Copywriter

10 Tips to Write a Cold Sales Email From a Copywriter

Cold email copy can make or break your email campaign. A perfectly targeted prospect base won’t guarantee success if your message doesn’t catch their interest. Unfortunately, many cold emails fail to do that.

The most common problems with cold email copy that I’ve come across are the lack of clarity, impersonality, unnecessary wordiness and egocentrism. These things make prospects delete the message without even reading it till the end.

In this blog post, I want to share with you some copywriting tips that will help you write more prospect-oriented, valuable and engaging sales emails that will get opened, read and replied to.

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How to Pick and Reach out to Influencers With Email?

How to Pick and Reach out to Influencers With Email?

 

You have probably heard about the effectiveness of influencer marketing in a B2C context. Can this strategy also work in a B2B environment? Sure it can.

The reason why people trust influencers is that they are regarded as experts and opinion leaders in their field. You can leverage their authority to promote your product or service, and in effect, grow your brand reach to get to new customers.

In today’s post, we’ll take a closer look at how to find and get into contact with influencers via email. Is there a recipe for success? Keep reading to find out.

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A Pain of Cold Emailing in Finance and Real Estate:
How to Get Through SPAM Filters?

How to avoid SPAM filters?

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.

Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is the vocabulary you use in your profession on a daily basis? How to avoid going to SPAM then?

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15 Best Sales Email Subject Lines We’ve Come Across (Updated)

15 Best Sales Email Subject Lines We've Come Across

We always say that a cold email subject line is like a key to a door. Today, I present to you examples of attention-grabbing subject lines that will work like the right key to the right door and open up a conversation with your prospect.

We analyzed the best sales email subject lines at Woodpecker and uncovered a really interesting thing that may help you.

Keep on reading to find out what it is.

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Cold Email Benchmarks by Campaign Size and Industry: What Makes Cold Emails Effective in 2020?

Cold email benchmarks

 

Cold emailing has changed a lot since its early days. So did the definition of an effective cold email campaign. Let’s see how to approach cold emailing to get the most out of it in 2020. Take a look at the benchmarks I’ve prepared and compare your results with the average stats to make sure you’re on the right track for success.

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A Guide to Asking Open-Ended Questions in Sales Emails

How to ask open-ended questions in cold emails?

 

What is the goal of a sales email? To close a deal? Yes, eventually. But first and foremost to gain your prospect’s trust and build a fruitful, long-lasting business relationship.

In real life, creating rapport between two strangers starts with a meaningful conversation. And the spark for dialogue is usually a spot-on and engaging question. It’s no different in outbound sales.

Asking high-value questions in sales emails is a skill to master. Let’s take a closer look at how to do it.

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