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I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.
Finally, your new SaaS business is about to kick off. You have the MVP ready. Your website is live. All you need now are… the customers. How to get your first clients? You could wait for them to find your website on Google, but that takes time, and time is money. You can try to attract them with ads, but that’s a pricy option when you’re a bootstrapped startup. You can also make use of one of the very few free things in business - emails - and directly reach out to the people who you’d like to be your clients. That’s the option we went for when we were developing our first company that gave rise to Woodpecker. In this blog post, I’d like to tell you a story of how we found our first prospects’ email addresses.