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You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don’t give up just yet, though. I have some solutions to the most common cold email problems you may face.
Are you skeptical of cold email outreach as a lead generation method? In today's blog post Anastasia Voytehina from CIENCE gives you a handful of good reasons why it can actually be a game-changer for your clients and your own company.
What is more valuable than first-hand advice from companies who grew with cold email outreach? I’ve put together a list of top 5 tips that can help you excel in running email campaigns. Let’s get straight to the point.
A follow-up email is an integral part of any cold email campaign. But is one enough? When should we send it? Should we personalize it? I decided to look into data and answer some of those questions. Today I bring you the results of my research. Time for some numbers.
Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it's a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it's not a good solution. Fortunately for you, there is yet another option - using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.
As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
California Consumer Privacy Act goes into effect on January 1, 2020. Since major tech companies are based in California, the law may set standards in the whole US. Let’s take a closer look at the requirements of the new law and how it differs from GDPR.
This is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I'd like to propose that we rethink the ways of writing an opening message.