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LATEST ARTICLES
Step-by-step Guide to A/B Testing Cold Emails and Follow-ups in Woodpecker
Cold emailing requires some experimentation and learning by trial and error to get it right, trying out different subject lines or various versions of email copy to see what’s working and what’s not. And there’s no better way to find that out than by A/B testing. Today I have a pleasure to introduce you to A/B tests in Woodpecker, a new feature we’ve just rolled out. First, let’s have a closer look at what elements of your cold email you should test to improve your open and reply rates. And then I’ll show you how to carry out an A/B test step by step based on an example. Here we go.
AI-powered Interest Level: Automatic Way to Measure Your Campaign’s Success
What metric gives you the best picture of how successful your cold email campaign is? The open rate tells you how interesting the subject line was for prospects. But opening your email is just half of success. The reply rate indicates how many recipients remained interested enough to read the message and respond to it. But it’s too generic as it also includes the negative replies. So it’s actually the interest level that gives you the best idea of how effective your campaign is as those interested prospects are on the best way to becoming your new customers.
Cold Email Benchmarks by Campaign Size & Industry: What Makes Cold Emails Effective?
Cold emailing has changed a lot since its early days. So did the definition of an effective cold email campaign. Let’s see how to approach cold emailing to get the most out of it in 2020. Take a look at the benchmarks I’ve prepared and compare your results with the average stats to make sure you’re on the right track for success.
Introducing If-campaigns: Send Follow-ups that Boost Sales Engagement
Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns. If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.
Prospect List Building Tools Review Vol. 15: Voilá Norbert
Time to get back to the longest-running series on the Woodpecker blog. Last time we reviewed Hunter.io. Today I have another long-standing app for you. It's Norbert, one of the most popular email finder solutions, so we couldn't skip it in this series. Let's see what his co-founder, Sujan Patel, has to say about it.
What is Data-as-a-Service And Why Would You Use It? Interview with EasyLeadz
Usually, I reach out to prospect list building tools like Hunter, LeadFuze or UpLead to review them for our Prospect List Building Series which has become a regular segment on our blog. As a side note, Hunter was our 14th installment. But when I found EasyLeadz, I thought it would be a nice addition to our "prospect list building" family. They're not a tool. Actually, they changed their business models to offer "Data-as-a-service". I was intrigued enough to ask Tushar Jawa from EasyLeadz for an interview and here it is. Let's go.
Get your Prospects’ Email Addresses Verified: Native Bouncer Integration
We’re excited to announce that Woodpecker has joined forces with Bouncer to help you decrease your bounce rate, boost deliverability and protect your sender’s reputation. What is Bouncer? It’s a tool that verifies your prospects’ email addresses and sends messages only to validated email addresses, ensuring not a single unwelcome email address slips through. We’ve been testing Bouncer and other email verification tools for some time to choose the one that works best for us and offers the most value to our users, and Bouncer turned out to be the one we were looking for.
2 Quick Tricks to Speed Up a Cold Email Campaign in Woodpecker
I get it. You've connected your email address, wrote an outstanding email sequence, uploaded a long list of verified prospects and conducted a 5-minute campaign audit to check if everything's right, but Woodpecker has sent very few of your emails so far. Let's go through all the steps together and discover what can be improved to boost your sending.