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LATEST ARTICLES

How I wrote a cold email that got a 50% reply rate

Not 50% open rate, mind you. 50% REPLY rate. That means half of the people I wrote to actually replied to me. And 100% of those were kind replies. Not “leave me alone” or “unsubscribe” kind of replies. I started some nice conversations and got a couple of people on Skype – which was the purpose of my email. Here’s my exact copy and some comments on how I constructed it.

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How I wrote a cold email that got a 50% reply rate

Not 50% open rate, mind you. 50% REPLY rate. That means half of the people I wrote to actually replied to me. And 100% of those were kind replies. Not “leave me alone” or “unsubscribe” kind of replies. I started some nice conversations and got a couple of people on Skype – which was the purpose of my email. Here’s my exact copy and some comments on how I constructed it.