Sandra Wilk
Editor in Chief at Woodpecker.co
Sandra is a language geek. She enjoys creating stuff and chatting with people, and there are few things she appreciates more than a good story.
What Is BIMI and How Can It Affect Your Email Deliverability?
SPF, DKIM and DMARC records are the golden trio of email authentication - you probably already know that. But for the last couple of years a new email standard has been emerging. It’s called BIMI and it strongly relies on the above 3 mechanisms. See what BIMI is all about and how it can benefit you.
Customer Case Study: How Startup Development House Builds a Strong Customer Base with Woodpecker
Recently I’ve had the pleasure of talking to Agata from Startup Development House. She shared how they use Woodpecker to get new valuable clients with less effort. If you run a software house, take a peak at their strategy - you might find some useful ideas that will improve the results of your outbound campaigns.
Schedule Prospect Meetings Effortlessly: Native Calendly Integration
Woodpecker is now natively integrated with Calendly! It’s a very simple integration, but in this case little sure does go a long way.
How to Personalize Your LinkedIn Connection Request
If you’re on LinkedIn, you’ve probably sent some invitations to connect. Did you write a custom note or take the easy way out and went with the default one? And how about the connection requests you got?
What Sales Forecasting Method Is the Best for Your Team?
Sales forecasting offers you a glimpse into the future of your sales revenue. And which company wouldn’t want to get a sneak peek of that? Without a sales forecast you’re left guessing in the dark. There isn’t one, sure-fire way to predict sales. Instead, there are several methods that can help you make an estimation of your team’s future performance. They differ as to their advantages and disadvantages. Not all of them will work for you.
How to Build a SaaS User Onboarding Email Sequence (feat. Aaron Krall)
In December 2020 I did this webinar with top SaaS user onboarding expert Aaron Krall. During the webinar, Aaron analyzed the signup process of Villo, a visitor check-in software. Then, I asked him to go through their onboarding email sequence and use it to talk about what a high-converting onboarding email sequence should look like.