Sandra Wilk

Content Marketing Specialist at Woodpecker.co

Sandra is a language geek. She enjoys creating stuff and chatting with people, and there are few things she appreciates more than a good story.

How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Customer Case Study: How Exit 44 Entertainment Uses Woodpecker to Reach the Right People

Do you think that a 42% reply rate, and nearly 100% open rate is impossible to achieve? In some industries, with a small list of carefully selected contacts, if you follow up, test & optimize - this can be done.

increase trial conversion

Learn How to Grow SaaS with Email – Ebook Teaser

This blog post is a chapter of an ebook I wrote, called “How to Grow SaaS with Email”. It includes lots of useful advice from top SaaS experts and email templates for each job to be done. Go grab a copy! This chapter is about increasing free trial conversion.

A/B Testing in Email: an FAQ to Clear All Your Doubts

About two months ago Vovik, our Head of Inbound Sales, hosted a live Q&A to share his knowledge of A/B testing in email. We were surprised at how many questions you guys asked! It looks like the topic of A/B tests in email needs to be explained in more detail, so I teamed up with Vovik to provide even more A’s to your Q’s. Check them out below.

Introducing Manual Tasks: Schedule In-app To-dos to Close More Deals

It’s my pleasure to announce that we’ve just rolled out a new feature called Manual Tasks. If you’d like a reminder in your campaign to make a phone call to a prospect in between emails or to send a social media connection request before the first follow-up, you’ll love this feature. Manual Tasks will help you increase your chances of closing deals, allow you to better organize your workflow, and manage prospects.

SaaS User Onboarding Emails: Tools & Strategies to Increase Conversion

It’s impossible to retain 100% of your trial users. In some cases your product turns out not to be the best fit for them, their priorities change or they’re hoping you’ll develop it in a direction that’s just not aligned with your vision. There are other reasons trial users don’t convert, though - ones that you can control.

How to Avoid the SPAM Folder?

When you send out an email, it goes through a series of SPAM-filtering tests that determine whether it will be let through to the inbox. And sure, this doesn’t really stand in the way of your email getting through when you want to just grab a coffee with friends (unless there’s 500 of them and you’re emailing them all at once with the same message), but it might prove problematic when you’re reaching out to prospects or clients and your messages keep being mistaken for SPAM. See how to make sure your emails are getting exactly where you want them to - to the contact’s main inbox.

Turn knowledge into results

Send follow-ups that make a business thrive

Enter your email