Meg Kawalkowska

Meg was the Content Manager at Woodpecker. She's passionate about educational content creation. You can always spot her either writing or reading.

Introducing If-campaigns: Send Follow-ups that Boost Sales Engagement

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns. If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

Why Does Your Business Need Customer Testimonials & How to Get Them?

How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom - you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase... How to replicate that for your business? I'm gonna show you now.

Recruiters: How Can You Use Woodpecker At Your Agency?

This blog post is for you, dear recruiters, hope that you will find it helpful in organizing and keeping track of your email outreach to individual job seekers and employers in need of a new hire.

Getting Started With Outbound Outreach: Are You on the Right Track?

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

How Email Automation Can Help You Scale PR in Your SaaS Startup?

A company at an early development stage needs publicity to become recognizable in its business niche. However, hiring a PR agency while on a bootstrapped budget may be a challenge for a SaaS startup. If you can relate to that, learn how you can scale your PR efforts in a more startup-friendly way.

Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective

Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right? This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose -- it should increase your credibility in the eyes of your prospects and encourage them to reply to you.