Content Marketing Specialist at Woodpecker
Kamila is a management graduate who loves nothing more than good writing and dogs. If she were a movie character, she would definitely be Phoebe from Friends.
Since 60% of consumers access emails via a mobile device, email and SMS can be a useful combination for companies who want to adjust their communication strategy to an ever increasing mobile audience. More channels for touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.
Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.
Have you ever struggled with choosing the right tool for cold emailing? There are so many options and limited time to test all the solutions, compare them and choose the perfect one for your company.
The pandemic has hit us hard. Cancelled events, no face-to-face meetings, social life completely shut down. No wonder that business people around the globe are turning to the online world more often now in search of places where they can still carry out a business dialog and make it as effective as possible.
Prospect list hygiene is like maintaining your own house. You built it and everything looks fresh and clean. But time goes by, things have worn out, the walls get a little dirty, and if you don't take care of it, your house becomes hard to use and in time maybe even completely unusable.
We are pleased to announce that Woodpecker Academy is now live! We've released our first online course. After 6 years of creating content focused on cold emailing, we’ve decided to merge all the knowledge we've shared so far into a step-by-step workflow that will help you launch successful cold email campaigns.