Content Marketing Specialist at Woodpecker
Kamila is a management graduate who loves nothing more than good writing and dogs. If she were a movie character, she would definitely be Phoebe from Friends.
Here comes another part (and the very first one this year) of our Prospect List Building Tools series. This time, I tried out Lusha - a B2B lead generation and data enrichment tool - to see if it could help me build my list faster than ever before.
Successful outreach takes time. The first, and very important step is to warm up your mailbox before using it for cold email campaigns. Without a proper warm-up, your emails won’t reach your prospects’ inboxes.
Apple just released iOS 15 and it brought some major changes to email marketing and the most commonly used metric to measure its effectiveness - open rate.
The best AI and BI tools are the ones you can effortlessly use at every stage of your sales process. In this blog post, I'll show you solutions that you can combine to create a simple sales workflow, from your first contact with prospects to improving your results. Luckily, there are many different options that can help you with this process from start to finish.
Since 60% of consumers access emails via a mobile device, email and SMS can be a useful combination for companies who want to adjust their communication strategy to an ever increasing mobile audience. More channels for touch points with your audience means booking more meetings, closing more deals and building a meaningful relationship quicker.
Following email deliverability best practices - although it might be a lot of work at times - is just one side of the coin. If you want to maximize the chances of your emails landing in a prospect’s main inbox, you need to also keep good track of how your emails are performing.