Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

Cold Email Deliverability: There Is Still A Lot to Learn – Webinar Recap

Not so long ago, we organized a deliverability webinar, which some of you might have had a chance to watch live. Deliverability plays a crucial role in the effectiveness of cold email campaigns, so no wonder it’s such a hot topic. Our Woodpecker Team Members, Margaret and Mike, talked about three layers of deliverability: technical settings, email copy, and campaign settings in Woodpecker. In today’s blog post, we answer the 8 top deliverability questions that were raised during the webinar.

5 Cold Email Writing Services to Use, and When You Need Their Help

Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it's a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it's not a good solution. Fortunately for you, there is yet another option - using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.

Announcing Native Pipedrive Integration

Are you a Pipedrive user? Or are you looking for a CRM to connect your Woodpecker account with? Here's the first native integration of Woodpecker with the most popular CRM among our users. Continue reading to learn how you can connect Woodpecker to Pipedrive.

2018 in Review – The One We Thank You For the Awesome Year

A lot has happened last year. Woodpecker had many feature updates, launches, and overall company growth. Suffice it to say that we have many good things to share with you. I'd love to sum up 2018 at Woodpecker with you today so that we can enter the new year full of fresh ideas. What do you think?

Prospect List Building Tools Review Vol. 12: LeadFuze

And here's another part of our Prospect List Building Tools Review series. This time we've got a big fish. Pioneers in the field, present on the market since 2014, coming from the US and focusing on quality data for years – LeadFuze. It was a real honor for me to talk to Justin McGill, founder and CEO of LeadFuze, and I'm glad he accepted the invitation to our series of reviews. Read his answers to my questions below and see what I've found about the prospecting tool he's built together with his team.

These Are 6 Tips to Shape Outbound Sales in 2019

It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future. Looking back at the passing year, we can definitely say that there’s been a lot going on; from a worldwide concern about personal data protection, through a data-driven approach to selling, to an all-bound lead generation and “smarketing”.