Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
How-Many-Touches-Should-You-Include-in-a-Multichannel-Sales-Cadence

How to Prospect High Ticket Clients to Get Results
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Testing AI Tools to Write Email Subject Lines

AI can help you write better subject lines, or can it? We looked at a few tools to see what they can produce and the results might surprise you. 
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How to Check the Technical Settings of a Client Account

If your email doesn’t reach the inbox of the recipient, your campaign will be doomed to fail. No prospect will interact with your content, no matter how great it is. That’s why you need to check three essential technical settings before scheduling the first shipment.
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How to Carry Out a Client Website Audit for Cold Emailing

A cold outreach campaign is all about reaching out to people who have never heard of your client’s brand. They have no idea who you are, and you can bet that they’re not happy to see yet another sales email in their inbox (to put it mildly).
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How Can Agencies Create Content for Successful Outreach Campaigns?

In a cold email campaign, you only get one shot to engage the prospect. And you can make the first impression only once. How you do that determines the success of your entire interaction. 
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How to Structure Your Client Reporting Process

Suppose you launched an email campaign, sent out 300 messages, and got 100 positive responses. Throughout the campaign, you haven’t scheduled any reporting calls with the client but agreed to meet at the end to discuss the results.