Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

20+ Email Introduction Examples: What’s Good, Bad and Ugly

Check out over twenty email introduction examples to learn from the best and to avoid bad practices.
business email templates - cover photo

14+ Business Email Templates for Digital Agencies

Digital media marketing keeps changing, with new algorithms and platforms launched every year. But throughout that rapid change, one thing remains constant - email. Email marketing consistently provides the best return on investment at $36 for every dollar spent.
agency sales outreach

How to Do Agency Sales Outreach in 2025

In the relentless pursuit of sales, agencies are finding that the usual tactics just don't cut it anymore. It's a tough game where creativity meets necessity. 

Black Friday 2023: Tools for Automation That Can Effectively Boost Your Sales

You made it to the right place if you are looking for great Black Friday 2023 offers for great automation tools. There is plenty to choose from. Did any of them catch your eye?

Best 11 Cold Email Tips for 2025
Culture map blog post

Using a Culture Map to Guide Your Cold Email Journey

When your emails cross borders, they do more than enter a new country. They enter a new set of expectations, standards, norms, customs and ways of communicating. Even when you’re speaking the same language.