Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
influno

Influno: the Best SEO Outreach Strategy Tool for 2025?

It's 2025 and the selection of outreach tools in the market can feel overwhelming. With every platform promising to boost your sales, it can be hard to pick something that will get your outreach message to the right people without doing more harm than good.
canary email

Can Canary Email Tool Improve Your Communication? Review + Alternatives

Everyone has experienced the frustration of writer's block, even when crafting the most basic email. But the Canary Email tool resolves this problem once and for all.
mailmodo

Mailmodo vs. Competitors: Is It the Best Email Marketing Tool?

Catching your audience's attention is harder than ever in the era of AI and countless email marketing tools. But Mailmodo brings its aces to the table, offering interactive AMP emails, polls, and surveys designed to boost engagement.
Buzzstream - cover photo

BuzzStream for Outreach Campaigns: 2025 Review

BuzzStream is an all-in-one platform for digital PR, link building, and email outreach. For marketers and sales experts, It helps them reach the right people while boosting their open rates and simplifying their outreach process.
SMTP Ghost for Effective Email Marketing: Review + Competitors - cover photo

SMTP Ghost and vs Competitors: Who Leads in Email Marketing?

Email marketing is powerful, but it comes with challenges—keeping emails out of spam, reaching the right leads, and making sure messages don’t feel generic. Many tools promise to help, but finding one that delivers can be tough.
Can Sendforensics Maximize Your Email Success? [Review + Alternatives] - cover photo

Can Sendforensics Maximize Your Email Success? [Review + Alternatives]

Email success depends on reaching the inbox, not the spam folder — and that requires more than just sending messages. With deliverability challenges like sender reputation and spam filters, the right tool can make or break your campaign.