
Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
Warming up your emails has become one of the standard practices for protecting your sender reputation. When you warm up an inbox, you simulate real emails that go to and from that address. That way, you can gradually start with email campaigns from that address instead of having to manually send a few emails a day to warm it up.
Because “just following up” doesn’t count as strategy anymore. You know the feeling. You fire off a carefully worded email to a dream prospect, wait a couple days, send a polite follow-up, and… nothing.
It's 2025, and anyone can write and send cold emails. However, to convert cold emails into revenue, you need the right email content and tools for the job. You'll want to monitor responses, detect replies, gain insigths; optimize campaigns and warmup your email accounts to make everything click.
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Think about the last time you got a cold email. If it was a generic sales pitch, you probably ignored it. But if it included your name, company logo, or even a personalized video, chances are you paused for a second.