How to Write a Cold Email Subject Line That Prospects Can’t Resist
The crucial question. The question we all should ask ourselves as the very first step of crafting our cold email sequence. Here’s how to choose the best subject lines for cold emails, and how we've crafted our subject lines at 52Challenges to boost our open rate.
What Can You Use Cold Emails for in a SaaS Company, besides Outbound Lead Generation?
What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can you use cold emails for in your SaaS company?
Value Proposition – How to Tell Your Addressee Why You Reached Out to Them? (Updated)
The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?
Perfect CTA, or How to Write a Persuasive Cold Email? (Updated)
Whereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that persuade them to undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.
Prospect List Building Tools Review Vol. 12: LeadFuze
And here's another part of our Prospect List Building Tools Review series. This time we've got a big fish. Pioneers in the field, present on the market since 2014, coming from the US and focusing on quality data for years – LeadFuze. It was a real honor for me to talk to Justin McGill, founder and CEO of LeadFuze, and I'm glad he accepted the invitation to our series of reviews. Read his answers to my questions below and see what I've found about the prospecting tool he's built together with his team.
16 Things You Need to Change to Get More from Your Email Outreach in 2018
We've got 2018. It's been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won't work as well nowadays.